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Editorial and Digital Illustration

Editorial and digital illustration for television, presentations, websites and print, made for the BBC, Merck, Air bp and the makers of Crime Scene Kitchen.

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Example illustration

Illustrated pink and chocolate layer cake topped with strawberries, pinned to a cork evidence board with fingerprint cards and a handwritten note

Dessert illustrations for Crime Scene Kitchen, built in layers so each one draws itself on screen. From Crime Scene Kitchen

Pictures made for the page and the screen

Editorial illustration explains, comments and entertains. It gives a story, a report or a programme a picture that no photograph could, and it sets the tone before anyone reads a word.

For the baking show Crime Scene Kitchen we drew around 40 dessert illustrations for the season, each built from five to seven layers so it could sketch and colour itself in as each evidence board was revealed. For a leaving film we drew the same face nine different ways, from a painted portrait to a torn paper cutout.

Much of our digital illustration is made to be used by other people. For Air bp we drew a set of illustrations for presentations in the same style as the film we had made, and for Merck we drew around 24 character illustrations for a staff quiz in four days.

Because we are an animation studio too, an illustration can go on to move. For the BBC we animated 20 digital posters for its Mipcom stand, from Doctor Who to Frozen Planet.

Illustration we have made

For television, presentations, events and fun.

See all our illustration work →

What you get

We agree the scope with you at the start. These are the things most of our illustration projects include.

  • Ideas and sketches

    Rough ideas first, so you can choose a direction before we draw the final image.

  • A style that fits

    From clean and graphic to painted or hand drawn, chosen for your audience.

  • Finished artwork

    High resolution artwork for print, screen or both.

  • Sets that match

    A consistent style across a series of images, a presentation or a campaign.

  • Layered files

    Artwork built in layers when it needs to be animated or edited later.

  • Animation if you want it

    The same illustrations brought to life for screens, social media or television.

How it works

  1. Brief.

    Tell us what the image needs to say, where it will appear and when you need it.

  2. Sketch.

    We share rough ideas for you to react to.

  3. Refine.

    The chosen idea is developed, with a review round built in.

  4. Finish.

    We complete the final artwork in the agreed style.

  5. Deliver.

    Files arrive in the sizes and formats you need.

Questions buyers ask

What is editorial illustration?

Illustration made to go with a story, article, report or programme, to explain it, set its tone or catch the eye.

Can you work to tight deadlines?

Yes. We drew around 24 character illustrations for Merck in four days, and each of the BBC's animated posters in four hours.

Can you match an existing style?

Yes. We drew the Air bp presentation illustrations in the style of the film we had made, so the whole campaign looked like one piece.

Can the illustrations be animated?

Yes. We are an animation studio as well, and we build artwork in layers whenever it will need to move.

What file formats do you supply?

Whatever you need, usually high resolution images for print, web ready files and layered working files where they are useful.

Who owns the illustrations?

Ownership and licensing are agreed in writing before work begins, so you know exactly how you can use the artwork.

Need an illustration that says it better

Tell us what it needs to say and where it will be seen. We will come back with some first ideas.

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