Air bp, Internal Illustration Set

Client: Air bp
Services: Illustration · Character Illustration

A set of illustrations to be used in power point presentations. These were created in the same style as the film we made so that there could be greater cohesion during this round of internal comms.

The Business

Illustrated character on a headset holding a globe, surrounded by circles showing a fuel tanker ship, a fuel truck and storage tanks — Global operations, told through a globe and the vehicles that move the fuel.

Illustrated old style accountant in a green eyeshade and bow tie, working through a ledger book and adding machine under a cascade of red numbers — Finance, drawn as a green eyeshade bookkeeper buried in numbers.

Two colleagues chatting over coffee beneath a wall of framed 'Heartbeat Award' staff photos and a green 'People Book', with a hi vis vest and headset hanging on a coat stand — People and HR, a 'Heartbeat Award' photo wall, a 'People Book', and a coffee table catch up.

Six illustrated Air bp roles, including a refinery worker, businessman, sea captain and ground crew, gathered around a 3D model map showing a refinery, pipeline, storage tanks, ship, plane and truck — The whole supply chain, modelled on a table and worked over by the people who run it.

The Brief

We were given a list of scenarios to work through using the main AIR BP character throughout.

Customer Offers

Illustrated private pilot walking from a small propeller plane toward an 'Air BP Available Here' stand, holding a real bp Sterling Card — The bp Sterling Card, illustrated as a pilot's walk up payment at the pump.

Illustrated ground crew leader shouting instructions to a saluting line up of four colleagues with a broom, fuel nozzle, toolbox and test tube, as a green military helicopter approaches — A disciplined, saluting line up readies for a military aircraft.

Illustrated pilot in sunglasses and a navy captain's uniform holding several ice cream cones, one topped with a small Air bp flag — A captain rewarded with ice cream, an Air bp flag planted on top.

Two ice cream vans side by side, a drab 'Vanilla Only' van with a grumpy vendor and small cone, beside a bright Air bp branded van with a friendly vendor, a full flavour menu and a giant cone — A plainer 'Vanilla Only' van beside the fuller, friendlier Air bp offer.

What Cumi Created

We created a bunch of hand drawn sketches for each point on the list to get approval and make any necessary changes before creating the final artwork.

Safety

Illustrated refuelling operator holding a Jet A-1 fuel nozzle beside an emergency stop switch, a thought bubble above showing a crashing plane and a parachuting figure — Jet A-1 refuelling, with the worst case pictured in a thought bubble above.

Illustrated operator at an AVGAS coupling, a thought bubble above showing the same fitting spraying fuel — The AVGAS companion panel, imagining a coupling failure before it happens.

Culture & Growth

Transformation, drawn as a literal superhero reveal.

Illustrated coach with a stopwatch, whistle and clipboard timing a colleague skipping rope — Developing capabilities, coached like a training session.

Illustrated ground crew worker pointing up at a lightbulb, beneath a small plane trailing a vapour trail question mark — Creativity, sparked by a lightbulb and an open question.

Illustrated ground crew worker in hi vis watering a small seedling in a terracotta pot — Growth, nursed along one watering can at a time.

A sequence of five illustrated figures in matching Air bp hi vis and headset, growing from a baby to a flexing, muscular adult — Growth again, this time as a baby to adult sequence in matching kit.

Two illustrated colleagues in Air bp uniform chatting over an iPad showing a small plane icon — A conversation over an iPad, plane icon on screen.

Illustrated ground crew worker inspecting a model plane with a magnifying glass and clipboard beside a control tower, under a vapour trail shaped like a tick — A close inspection beside the control tower, the vapour trail above drawn as a tick.

Credits

Illustration: Cumi
Client: Air bp