Product Animation
Product films, launch videos and trailers for physical products, software and games, made for Oral-B, Suncrest, Square Enix, Deloitte and Lightfern.
Start a ProjectExample product film
A CGI film taking the camera down to tooth level to show how Oral-B 3D White works. From Oral-B 3D White Brilliance
Show what the product does
A product film has to do two things in a short time. It has to show what the product is, and it has to show why it matters. Animation lets us go where a camera cannot, inside a toothpaste, behind a screen or into a game.
For Oral-B we took the camera down to tooth level to show the ingredients at work before closing on the pack. For Suncrest we turned a drinking straw into the words that describe the brand, in a 20 second advert full of hand drawn splashes of juice.
Software and games need a different approach. Deloitte's Spotlight audit tool became a hand drawn journey through fierce waters, so a piece of software felt human rather than technical. For Square Enix we framed real Kingdom Hearts Re:Coded gameplay with animated elements drawn from the game's own design.
We can work in 2D, 3D or a mix of both, and in any length from a short social clip to a full launch film.
Product films we have made
Toothpaste, juice, software and games, each shown in the way that suits it best.
What you get
We agree the scope with you at the start. These are the things most of our product films include.
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A clear story
The one thing the product does best, shown in a way the audience will remember.
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Script and storyboard
You sign off the script and storyboard before any animation starts.
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2D, 3D or both
The right technique for the product, from CGI close ups to hand drawn animation.
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Accurate product detail
We work from your product, packaging or software so what appears on screen is correct.
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Cut downs
Shorter versions for adverts, social media and your website.
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Stills
Frames from the film for launch pages, presentations and press.
How it works
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Brief.
We learn what the product does, who it is for and where the film will be seen.
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Script and storyboard.
We plan every shot and you review the storyboard.
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Design.
We build the look, the models or the illustrations, and share frames for approval.
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Animate and review.
We animate the film with review rounds at set stages.
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Deliver.
The final film and cut downs come to you in every format you need.
Questions buyers ask
Should a product film be 2D or 3D?
It depends on the product. A physical product often suits 3D close ups, while software and services often suit 2D. We will suggest what works best, and we can mix the two.
Can you animate software or an app?
Yes. We have made films for software tools such as Deloitte's Spotlight and WanDisco, and a launch film for Lightfern.
Can you make game trailers?
Yes. We made a gameplay trailer for Kingdom Hearts Re:Coded and a title sequence for That's You!, a PlayStation 4 party game.
What do you need from us?
Product photos, packaging artwork, CAD files or screen recordings, whichever you have, plus the key message you want people to take away.
How many rounds of changes are included?
Review rounds are agreed at the start and built into the script, storyboard and animation stages.
Who owns the finished film?
Usage rights are agreed in writing before work begins, so you know exactly where and for how long the film can be used.
Have a product to launch
Tell us what it does, who it is for and when it launches. We will suggest how to show it at its best.
Start a Project