Branding
CUMI creates brand identity for companies, products and campaigns that need more than a logo. A cohesive, flexible visual system built to carry a brand's DNA across everything it touches.
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From Living & Powerful
Selected branding work
Explore a selection of the brand identities we've built, from a single mark to the full system of packaging, illustration and web design around it.
More than a mark
A logo is a starting point, not the whole job. We think about how a brand's identity holds together across packaging, print, a website and the illustration built from it, so it still feels like one brand wherever it turns up. That system needs to flex. A boxed set, a mug, a homepage and a film all ask something slightly different of the same mark.
What we create
- Brand identity and logo design
- Visual systems for packaging and print
- Illustration built from a brand's own visual language
- Website design that carries the identity through
The system flexes across whatever the brand needs next. A product range, a book, a website or a campaign.
How we build a brand
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Understand the brand.
We discuss what the brand stands for, who it's for and where it needs to show up, from packaging to a website.
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Design the system.
We develop the mark and the visual language around it, from colour and type to illustration, built to flex across everything it touches.
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Apply it for real.
We take the system onto real products, packaging and pages, checking it holds together wherever it lands.
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Hand it over.
We prepare the assets and guidance needed to keep the brand consistent as it grows.
Built to grow with the brand
A brand identity has to work today and still make sense as the company adds products, packaging or a new campaign. We think about that flexibility from the start, so the system holds together rather than needing to be redrawn every time something new comes along.
Have a brand to build
Tell us about the brand, the products it needs to cover and where people will meet it. We'll help you shape a system that holds together.
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