Venoor Living

Client: Venoor Living
Services: Branding · Web Design · Illustration · Character Design

A full identity for Venoor Living, including a wordmark, two homepage builds, and a run of illustrated characters let loose on the brand's own product photography, from a monster caught mid escape from a blanket box to a shy ghost that's clearly overstayed its welcome on the side table.

Brand & Website

The Venoor Living wordmark, on its own.

Venoor Living homepage design, featuring a yellow accent chair, a product grid and a 'one tree planted for every 10 products sold' sustainability panel — The finished homepage design, built around real product photography.

Earlier homepage design for Venoor Living, featuring the Sandor range chair and placeholder body copy — An earlier pass at the homepage design, before real copy was dropped in.

The Brief

Venoor asked us to design their logo, website and develop their brand experience.

Illustrated Campaigns

Illustrated ghost character draped over a Venoor Living side table — A shy illustrated ghost, draped over a real side table.

Hand drawn trees on a Venoor Living coffee table, beneath the line 'The company that keeps on growing' — Hand drawn trees standing in for the brand's real sustainability promise, one planted for every 10 products sold.

A parade of animals crashing the 'Kids Range' promotion.

Comic illustrated figure stretched across a Venoor Living sofa, for a fabric quality advert headlined 'You won't want to wear any clothes' — A cheeky fabric quality advert, illustrated straight onto the product shot.

What Cumi Created

The logo was done in Illustrator and then we used hand drawn elements to give a playful look to the site. This helped it to stand out from other companies but also retain the elegance they required. Some playful, 'cheeky' elements were added but never made it into the final brand.

Credits

Branding, Web Design & Illustration: Cumi
Client: Venoor Living