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Oral-B 3D White Brilliance: showreel still

Oral-B 3D White Brilliance

Client
Oral-B
Services
3D Animation · Motion Graphics · Product Visualisation

A CGI product film for Oral-B 3D White Brilliance toothpaste, taking the camera down to tooth level to show its Dual Silica and Sodium Fluoride ingredients at work before closing on the pack itself.

Oral-B 3D White Brilliance: full film

The Brief

Display how Oral-B's 3D whitening works to create whiter teeth.

What CUMI Created

The film opens on a small stylised 3D house before moving to tooth level, green Dual Silica shards break apart on the tooth's surface under the heading "Dual Silica, Small Particles", then a ring of Sodium Fluoride cubes circles a tooth's root under "Replenishing". It closes on a pack shot of Oral-B 3D White Brilliance 75ml, with the line "Stand Out Every Time".

Small stylised 3D house that opens the Oral-B film
The film's opening 3D illustration, before the camera moves down to tooth level.
Green Dual Silica particles breaking apart on a tooth surface, labelled Dual Silica, Small Particles
Dual Silica shown breaking apart on the tooth's surface.
Pink Sodium Fluoride cubes circling a tooth root, labelled Replenishing
Sodium Fluoride replenishing the tooth, labelled Replenishing.

Watch the film

What the client said

“I’ve worked with CUMI many times over the past two decades, and they’ve always been a joy to collaborate with. Exceptionally talented, professional and dependable, they consistently deliver beautifully crafted work without compromise. That combination is exactly why I keep coming back to them.”

Hugh Ip Executive Producer, Nexus Studios

Credits

CGI & Animation
CUMI
Agency
Jack Morton (Hugh Ip) & Undabo (Doug Kennedy)
Client
Oral-B