Unilever, Small Actions, Big Difference
Three global conference animations Cumi made for Unilever's 'Small Actions, Big Difference' campaign, one each for the UK, Korea and India, exploring how mobile phones were changing the way people shop, share and connect.
Unilever, Korea Animation (3 min)
Unilever, India Animation (2 min 30 sec)
The Brief
Eight minutes of animation in seven days. Cumi worked round the clock to deliver a set of three three minute animations in just seven days. After being briefed on the nature of the project we spent a day planning and designing before launching head long into the production of the animations. We wanted each one to have a unique style, a different visual treatment for each of Unilever's three target markets.
What Cumi Created
All hands on desk. 8 minutes of animation in 7 days. We used our whole team, and chose three different styles which played to each member's strengths so we could move fast. This was a seemingly impossible task but quick decisions meant it all moved smoothly and delivered on time.
Process & Approach
Three distinct visual styles for three markets, produced together in under a week, flat hand drawn character animation and on screen statistics for the UK, hand inked black and white comic panels for Korea, and a single character's story for India, each tailored to its own market while sharing one campaign structure.
Gallery
Credits
- Animation
- Cumi
- Client
- Unilever