HSBC New Normal
An opening film for HSBC's Global Connectivity, Group Chief Executive's Roadshow 2010, blending real financial press and market data with motion graphics around the idea of a connected, interlinked world.
The Brief
The HSBC Global Connectivity, Group Chief Executive's Roadshow 2010 is a large event where the heads of HSBC come together to discuss all aspects of their business, including the global economy and changing financial climates. This film was the opener to one of the conference workshops and set the scene for the speaker. The aims of this project were to work with and support the 2010 conference brand and communicate aspects of where the financial market is and the attitude the 'winners' would need to have to move forward.
What CUMI Created
We storyboarded and animated the entire film with the idea of bringing printed materials (like an image in a newspaper) to life with traditional handdrawn animation.
Gallery
What the client said
“I’ve worked with CUMI many times over the past two decades, and they’ve always been a joy to collaborate with. Exceptionally talented, professional and dependable, they consistently deliver beautifully crafted work without compromise. That combination is exactly why I keep coming back to them.”
Credits
- Animation
- CUMI
- Agency
- Jack Morton