Bing, Jerry's Story

Client: Microsoft Bing
Services: Storyboarding · Illustration

An almost awesome project that never fully happened and yet did, concept art and a 20-panel storyboard for Microsoft Bing's "Jerry's Story", the one episode made from a planned series called The Bings, following characters using Bing (the "decision engine") to make everyday decisions.

The Film

Storyboard

Still frame from the finished "Jerry's Story" film, a character relaxing on a beach under an orange umbrella — A still frame from the finished film itself.

The Brief

Design a series of characters and scenarios that showcase Microsoft's Bing's advanced search engine. Needs to be fun but show how using the search engine not only makes everyday tasks easier but also more efficient, giving you a number of options to choose from.

Bing Concept Art

Concept illustration of a family on an orange sofa in a living room, Bing branding visible — Concept art for The Bings, the planned series this episode was drawn from.

Concept illustration of the full Bings family cast lined up together — The Bings family, the series’ full cast.

Concept illustration of a character surrounded by floating camera options, "New camera" Bing search panel — Using Bing to research a new camera.

Concept illustration of a Bing search results panel comparing camera prices by range — Using Bing to research a new camera.

Concept illustration of a character researching travel destinations on a laptop, postcards of the Taj Mahal, St Basil’s Cathedral and the Eiffel Tower — Using Bing to research where to find the best holidays.

Concept illustration of a Bing search results panel comparing cheapest flight prices across airlines — Using Bing to find the cheapest flights.

Concept illustration of a Bing search results panel for places to eat, showing pizza, sushi and other dishes — Using Bing to research places to eat.

Concept illustration of a character running from a bull, Bing "Things to do" search panel — Using Bing to research things to do.

Watch the film

Bing, Jerry's Story (1 min 23 sec)

What the client said

“I’ve worked with CUMI many times over the past two decades, and they’ve always been a joy to collaborate with. Exceptionally talented, professional and dependable, they consistently deliver beautifully crafted work without compromise. That combination is exactly why I keep coming back to them.”

Hugh Ip Executive Producer, Nexus Studios

Credits

Storyboarding & Illustration: CUMI
Client: Microsoft Bing
Commissioned by: Jack Morton