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  <url>
    <loc>https://cumi.co.uk/studio/</loc>
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  <url>
    <loc>https://cumi.co.uk/reels/</loc>
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  <url>
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    <loc>https://cumi.co.uk/privacy/</loc>
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  <url>
    <loc>https://cumi.co.uk/animation/</loc>
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    <priority>0.6</priority>
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  <url>
    <loc>https://cumi.co.uk/illustration/</loc>
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  <url>
    <loc>https://cumi.co.uk/character-design/</loc>
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    <priority>0.6</priority>
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  <url>
    <loc>https://cumi.co.uk/motion-graphics/</loc>
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    <priority>0.6</priority>
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  <url>
    <loc>https://cumi.co.uk/work/24-7-prayer-film/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/24-7-prayer-film/hero.jpg</video:thumbnail_loc>
      <video:title>24-7 Prayer (2 min 18 sec)</video:title>
      <video:description>A short animation Cumi created telling the story of 24-7 Prayer, an international movement of prayer, mission and justice spread across over 100 nations.</video:description>
      <video:player_loc>https://player.vimeo.com/video/47231469</video:player_loc>
      <video:duration>138</video:duration>
      <video:publication_date>2012-08-09T05:52:24+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/access-prepaid/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/access-prepaid/hero.jpg</video:thumbnail_loc>
      <video:title>Access Prepaid, 'Our Story' (3 min)</video:title>
      <video:description>How Cumi told Access Prepaid's brand story through a live action and animation hybrid film, reused across the MasterCard group.</video:description>
      <video:player_loc>https://player.vimeo.com/video/102574300</video:player_loc>
      <video:duration>180</video:duration>
      <video:publication_date>2014-08-04T18:19:51+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/air-bp-illustrations/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/air-bp/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/air-bp/hero.jpg</video:thumbnail_loc>
      <video:title>Air bp, The Aviation Fuel Business Everyone Wants to Work With (4 min 34 sec)</video:title>
      <video:description>An animated film Cumi created for Air bp, BP's aviation fuel business, told through flat character illustration.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/air-bp/film.mp4</video:content_loc>
      <video:publication_date>2026-09-07T08:15:26+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/air-bp/hero.jpg</video:thumbnail_loc>
      <video:title>AIR BP (Mandarin Language Version)</video:title>
      <video:description>An animated film Cumi created for Air bp, BP's aviation fuel business, told through flat character illustration.</video:description>
      <video:player_loc>https://player.vimeo.com/video/28354937</video:player_loc>
      <video:duration>214</video:duration>
      <video:publication_date>2011-08-30T09:47:52+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/alpha-film-series/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/alpha-film-series/hero.jpg</video:thumbnail_loc>
      <video:title>Nicky and the Greyhound (1 min 4 sec)</video:title>
      <video:description>Five bespoke animated films Cumi created for the globally launched Alpha Film Series.</video:description>
      <video:player_loc>https://player.vimeo.com/video/178460929</video:player_loc>
      <video:duration>65</video:duration>
      <video:publication_date>2016-08-11T08:38:10+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/alpha-film-series/borodin.jpg</video:thumbnail_loc>
      <video:title>The Tale of Borodin (1 min 3 sec)</video:title>
      <video:description>Five bespoke animated films Cumi created for the globally launched Alpha Film Series.</video:description>
      <video:player_loc>https://player.vimeo.com/video/178460926</video:player_loc>
      <video:duration>63</video:duration>
      <video:publication_date>2016-08-11T08:38:10+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/alpha-film-series/meeting.jpg</video:thumbnail_loc>
      <video:title>The Meeting (1 min 20 sec)</video:title>
      <video:description>Five bespoke animated films Cumi created for the globally launched Alpha Film Series.</video:description>
      <video:player_loc>https://player.vimeo.com/video/178460930</video:player_loc>
      <video:duration>80</video:duration>
      <video:publication_date>2016-08-11T08:38:10+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/alpha-film-series/soldiers-story.jpg</video:thumbnail_loc>
      <video:title>A Soldier's Story (1 min 45 sec)</video:title>
      <video:description>Five bespoke animated films Cumi created for the globally launched Alpha Film Series.</video:description>
      <video:player_loc>https://player.vimeo.com/video/178460925</video:player_loc>
      <video:duration>105</video:duration>
      <video:publication_date>2016-08-11T08:38:10+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
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  <url>
    <loc>https://cumi.co.uk/work/arvato/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/arvato/hero.jpg</video:thumbnail_loc>
      <video:title>Arvato, Customer Service Demands Experience (2 min 17 sec)</video:title>
      <video:description>A motion graphics film Cumi created for Arvato, the Bertelsmann business services company, built around the line 'customer service demands experience'.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/arvato/film.mp4</video:content_loc>
      <video:publication_date>2026-09-07T08:15:48+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/axa/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/axa/hero.jpg</video:thumbnail_loc>
      <video:title>AXA Investment Managers, Data, What's the Point? (1 min 26 sec)</video:title>
      <video:description>A cinematic opening sequence Cumi created for AXA Investment Managers' conference at the Hotel Intercontinental Paris.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/axa/film.mp4</video:content_loc>
      <video:publication_date>2026-09-06T21:22:33+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/bbc-digital-posters/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/bbc-digital-posters/hero.jpg</video:thumbnail_loc>
      <video:title>BBC, Digital Posters</video:title>
      <video:description>Twenty animated digital posters Cumi created for the BBC's Mipcom exhibition booth, covering programmes including Doctor Who, Human Planet and Frozen Planet.</video:description>
      <video:player_loc>https://player.vimeo.com/video/36361202</video:player_loc>
      <video:duration>232</video:duration>
      <video:publication_date>2012-02-07T13:33:57+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/bbc-top-gear-promo/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/bbc-top-gear-promo/hero.jpg</video:thumbnail_loc>
      <video:title>BBC Top Gear Promo</video:title>
      <video:description>A fast paced season 10 promo Cumi designed and animated for BBC's Top Gear.</video:description>
      <video:player_loc>https://player.vimeo.com/video/17032286</video:player_loc>
      <video:duration>10</video:duration>
      <video:publication_date>2010-11-20T14:12:00+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/bbc-world-visionaries/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/bbc-world-visionaries/hero.jpg</video:thumbnail_loc>
      <video:title>Visionaries TV Advert (30 sec)</video:title>
      <video:description>A TV advert Cumi produced for BBC World's new series "Visionaries".</video:description>
      <video:player_loc>https://player.vimeo.com/video/16616148</video:player_loc>
      <video:duration>30</video:duration>
      <video:publication_date>2010-11-08T08:29:33+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/bfi/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/bfi/rio-tinto-agm.jpg</video:thumbnail_loc>
      <video:title>Rio Tinto (3 min 16 sec)</video:title>
      <video:description>A selection of Cumi's films for Radley Yeldar clients, archived by the British Film Institute.</video:description>
      <video:player_loc>https://player.vimeo.com/video/102916364</video:player_loc>
      <video:duration>196</video:duration>
      <video:publication_date>2014-08-08T06:35:19+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/bfi/network-rail-the-cow.svg</video:thumbnail_loc>
      <video:title>The Cow (1 min 47 sec)</video:title>
      <video:description>A selection of Cumi's films for Radley Yeldar clients, archived by the British Film Institute.</video:description>
      <video:player_loc>https://player.vimeo.com/video/21503449</video:player_loc>
      <video:duration>107</video:duration>
      <video:publication_date>2011-03-25T17:56:23+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/bfi/gazprom.jpg</video:thumbnail_loc>
      <video:title>Gazprom Marketing and Trading Brand Film (2 min 6 sec)</video:title>
      <video:description>A selection of Cumi's films for Radley Yeldar clients, archived by the British Film Institute.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16214271</video:player_loc>
      <video:duration>126</video:duration>
      <video:publication_date>2010-10-26T13:01:43+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/bfi/access-prepaid.jpg</video:thumbnail_loc>
      <video:title>Access Prepaid, 'Our Story' (3 min)</video:title>
      <video:description>A selection of Cumi's films for Radley Yeldar clients, archived by the British Film Institute.</video:description>
      <video:player_loc>https://player.vimeo.com/video/102574300</video:player_loc>
      <video:duration>180</video:duration>
      <video:publication_date>2014-08-04T18:19:51+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/bfi/i-am-steria.jpg</video:thumbnail_loc>
      <video:title>I Am Steria (2 min 12 sec)</video:title>
      <video:description>A selection of Cumi's films for Radley Yeldar clients, archived by the British Film Institute.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16175552</video:player_loc>
      <video:duration>254</video:duration>
      <video:publication_date>2010-10-25T12:17:30+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/bfi/ema-my-way.jpg</video:thumbnail_loc>
      <video:title>EMA, My Way (4 min 34 sec)</video:title>
      <video:description>A selection of Cumi's films for Radley Yeldar clients, archived by the British Film Institute.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16240633</video:player_loc>
      <video:duration>275</video:duration>
      <video:publication_date>2010-10-27T07:31:12+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/bing-jerrys-story/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/bing-jerrys-story/hero.jpg</video:thumbnail_loc>
      <video:title>Bing, Jerry's Story (1 min 23 sec)</video:title>
      <video:description>Concept art and a 20-panel storyboard Cumi created for Microsoft Bing's "Jerry's Story".</video:description>
      <video:player_loc>https://player.vimeo.com/video/16212190</video:player_loc>
      <video:duration>83</video:duration>
      <video:publication_date>2010-10-26T12:02:08+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/bnp-paribas/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/bnp-paribas/hero.jpg</video:thumbnail_loc>
      <video:title>BNP Paribas Asset Management, A Continent at Crossroads (2 min 14 sec)</video:title>
      <video:description>A cinematic opening sequence Cumi created for the BNP Paribas Asset Management Global Investment Summit in Paris.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/bnp-paribas/film.mp4</video:content_loc>
      <video:publication_date>2026-09-06T21:23:20+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/bob-is-leaving/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/born-naughty/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/born-naughty/ch1-autism-spectrum-disorder.jpg</video:thumbnail_loc>
      <video:title>Born Naughty, Autism Spectrum Disorder (34 sec)</video:title>
      <video:description>How Cumi blended hand drawn character animation into real filmed sets for Channel 4's Born Naughty.</video:description>
      <video:player_loc>https://player.vimeo.com/video/177215692</video:player_loc>
      <video:duration>34</video:duration>
      <video:publication_date>2016-08-02T07:09:12+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/born-naughty/ch2-autism-gfx.jpg</video:thumbnail_loc>
      <video:title>Autism GFX (43 sec)</video:title>
      <video:description>How Cumi blended hand drawn character animation into real filmed sets for Channel 4's Born Naughty.</video:description>
      <video:player_loc>https://player.vimeo.com/video/177215694</video:player_loc>
      <video:duration>43</video:duration>
      <video:publication_date>2016-08-02T07:09:13+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/born-naughty/ch3-honey-tick-boxes.jpg</video:thumbnail_loc>
      <video:title>Honey Tick Boxes (33 sec)</video:title>
      <video:description>How Cumi blended hand drawn character animation into real filmed sets for Channel 4's Born Naughty.</video:description>
      <video:player_loc>https://player.vimeo.com/video/177215689</video:player_loc>
      <video:duration>33</video:duration>
      <video:publication_date>2016-08-02T07:09:12+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/born-naughty/ch4-delayed-sleep-phase.jpg</video:thumbnail_loc>
      <video:title>Delayed Sleep Phase Syndrome (28 sec)</video:title>
      <video:description>How Cumi blended hand drawn character animation into real filmed sets for Channel 4's Born Naughty.</video:description>
      <video:player_loc>https://player.vimeo.com/video/177215691</video:player_loc>
      <video:duration>28</video:duration>
      <video:publication_date>2016-08-02T07:09:12+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/born-naughty/ch5-autism-spectrum.jpg</video:thumbnail_loc>
      <video:title>Autism Spectrum (20 sec)</video:title>
      <video:description>How Cumi blended hand drawn character animation into real filmed sets for Channel 4's Born Naughty.</video:description>
      <video:player_loc>https://player.vimeo.com/video/177215693</video:player_loc>
      <video:duration>20</video:duration>
      <video:publication_date>2016-08-02T07:09:12+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/born-naughty/ch6-adhd-gfx.jpg</video:thumbnail_loc>
      <video:title>ADHD GFX (53 sec)</video:title>
      <video:description>How Cumi blended hand drawn character animation into real filmed sets for Channel 4's Born Naughty.</video:description>
      <video:player_loc>https://player.vimeo.com/video/177215695</video:player_loc>
      <video:duration>53</video:duration>
      <video:publication_date>2016-08-02T07:09:13+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/britain-at-dinner/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/britain-at-dinner/hero.jpg</video:thumbnail_loc>
      <video:title>Britain at Dinner, Title Sequence (10 sec)</video:title>
      <video:description>How Cumi animated a title sequence for Channel 4's fixed rig format Britain at Dinner.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/britain-at-dinner/film.mp4</video:content_loc>
      <video:publication_date>2026-09-07T08:15:46+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/change-fish/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/change-fish/hero.jpg</video:thumbnail_loc>
      <video:title>Change</video:title>
      <video:description>A simple, self initiated short animation by Cumi about taking the biggest risks in life.</video:description>
      <video:player_loc>https://player.vimeo.com/video/121887304</video:player_loc>
      <video:duration>38</video:duration>
      <video:publication_date>2015-03-11T09:14:22+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/commando-illustrated-title/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/commando-on-the-frontline/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/commando-on-the-frontline/hero.jpg</video:thumbnail_loc>
      <video:title>Uppercut Film, Title Sequence Plus Graphic Sequence</video:title>
      <video:description>The comic book inspired title sequence Cumi designed for Commando, following 50 Royal Marines recruits through their 32-week training.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16697291</video:player_loc>
      <video:duration>85</video:duration>
      <video:publication_date>2010-11-10T10:35:36+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/cook-questions/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/cook-questions/hero.jpg</video:thumbnail_loc>
      <video:title>Cook Questions, Episode 1, Animations (1 min 26 sec)</video:title>
      <video:description>Animated explainer and menu graphics Cumi created for a cooking series, Cook Questions.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/cook-questions/film.mp4</video:content_loc>
      <video:publication_date>2026-09-07T08:15:33+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/coptic-orphans/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/coptic-orphans/hero.jpg</video:thumbnail_loc>
      <video:title>Copts Got Talent (30 sec)</video:title>
      <video:description>A 30-second TV advert Cumi created for Coptic Orphans, made with volunteer animators to promote the 2012 Copts Got Talent fund raiser for orphans in Egypt.</video:description>
      <video:player_loc>https://player.vimeo.com/video/50375147</video:player_loc>
      <video:duration>30</video:duration>
      <video:publication_date>2012-09-28T10:25:03+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/crime-scene-kitchen/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/crime-scene-kitchen/reveal-animation-poster.jpg</video:thumbnail_loc>
      <video:title>Crime Scene Kitchen Dessert Reveal Animation, Blood Orange Upside Down Cake (Tarsha &amp; Kristy)</video:title>
      <video:description>How Cumi illustrated and animated the evidence board dessert graphics for season 2 of the baking competition show Crime Scene Kitchen.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/crime-scene-kitchen/reveal-animation.mp4</video:content_loc>
      <video:publication_date>2026-09-21T11:11:27+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/crime-scene-kitchen/reveal-key-lime-pie-poster.jpg</video:thumbnail_loc>
      <video:title>Key Lime Pie Reveal (Tarsha &amp; Kristy)</video:title>
      <video:description>How Cumi illustrated and animated the evidence board dessert graphics for season 2 of the baking competition show Crime Scene Kitchen.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/crime-scene-kitchen/reveal-key-lime-pie.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:15:00+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/crime-scene-kitchen/reveal-key-lime-pie-graham-crust-poster.jpg</video:thumbnail_loc>
      <video:title>Key Lime Pie with Graham Cracker Crust Reveal (Tarsha &amp; Kristy)</video:title>
      <video:description>How Cumi illustrated and animated the evidence board dessert graphics for season 2 of the baking competition show Crime Scene Kitchen.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/crime-scene-kitchen/reveal-key-lime-pie-graham-crust.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:15:04+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/crime-scene-kitchen/reveal-pineapple-blood-orange-cake-poster.jpg</video:thumbnail_loc>
      <video:title>Pineapple Blood Orange Upside Down Cake Reveal (Dayveon &amp; Donovan)</video:title>
      <video:description>How Cumi illustrated and animated the evidence board dessert graphics for season 2 of the baking competition show Crime Scene Kitchen.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/crime-scene-kitchen/reveal-pineapple-blood-orange-cake.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:15:05+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/crime-scene-kitchen/reveal-citrus-upside-down-cake-poster.jpg</video:thumbnail_loc>
      <video:title>Citrus Upside Down Cake Reveal (Michelle &amp; Torre)</video:title>
      <video:description>How Cumi illustrated and animated the evidence board dessert graphics for season 2 of the baking competition show Crime Scene Kitchen.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/crime-scene-kitchen/reveal-citrus-upside-down-cake.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:15:07+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/crime-scene-kitchen/reveal-mint-brownies-poster.jpg</video:thumbnail_loc>
      <video:title>Mint Cream Cheese Brownies Reveal (Torre &amp; Michelle)</video:title>
      <video:description>How Cumi illustrated and animated the evidence board dessert graphics for season 2 of the baking competition show Crime Scene Kitchen.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/crime-scene-kitchen/reveal-mint-brownies.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:15:08+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/crime-scene-kitchen/reveal-bakewell-tart-poster.jpg</video:thumbnail_loc>
      <video:title>Bakewell Tart Reveal (Sally &amp; Sherry)</video:title>
      <video:description>How Cumi illustrated and animated the evidence board dessert graphics for season 2 of the baking competition show Crime Scene Kitchen.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/crime-scene-kitchen/reveal-bakewell-tart.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:15:10+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/crime-scene-kitchen/reveal-pineapple-cake-amber-yass-poster.jpg</video:thumbnail_loc>
      <video:title>Pineapple Upside Down Cake Reveal (Amber &amp; Yass)</video:title>
      <video:description>How Cumi illustrated and animated the evidence board dessert graphics for season 2 of the baking competition show Crime Scene Kitchen.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/crime-scene-kitchen/reveal-pineapple-cake-amber-yass.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:15:11+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/crime-scene-kitchen/reveal-pineapple-cake-amber-yass-alt-poster.jpg</video:thumbnail_loc>
      <video:title>Pineapple Upside Down Cake Reveal, Alternate Cut (Amber &amp; Yass)</video:title>
      <video:description>How Cumi illustrated and animated the evidence board dessert graphics for season 2 of the baking competition show Crime Scene Kitchen.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/crime-scene-kitchen/reveal-pineapple-cake-amber-yass-alt.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:15:13+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/crime-scene-kitchen/reveal-pineapple-cake-cherry-steph-poster.jpg</video:thumbnail_loc>
      <video:title>Pineapple Upside Down Cake Reveal (Cherry &amp; Steph)</video:title>
      <video:description>How Cumi illustrated and animated the evidence board dessert graphics for season 2 of the baking competition show Crime Scene Kitchen.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/crime-scene-kitchen/reveal-pineapple-cake-cherry-steph.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:15:15+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/crime-scene-kitchen/reveal-crepe-cake-poster.jpg</video:thumbnail_loc>
      <video:title>Chocolate Crepe Cake Reveal (Yass &amp; Amber)</video:title>
      <video:description>How Cumi illustrated and animated the evidence board dessert graphics for season 2 of the baking competition show Crime Scene Kitchen.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/crime-scene-kitchen/reveal-crepe-cake.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:15:16+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/crime-scene-kitchen/reveal-berry-layer-cake-poster.jpg</video:thumbnail_loc>
      <video:title>Berry Layer Cake Reveal</video:title>
      <video:description>How Cumi illustrated and animated the evidence board dessert graphics for season 2 of the baking competition show Crime Scene Kitchen.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/crime-scene-kitchen/reveal-berry-layer-cake.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:15:17+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/deloitte-spotlight/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/deloitte-spotlight/hero.jpg</video:thumbnail_loc>
      <video:title>Deloitte Spotlight</video:title>
      <video:description>How Cumi brought Deloitte's Spotlight audit analytics tool to life through hand drawn animation.</video:description>
      <video:player_loc>https://player.vimeo.com/video/178886418</video:player_loc>
      <video:duration>140</video:duration>
      <video:publication_date>2016-08-15T07:03:30+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/disney-if-i-were/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/disney-if-i-were/still-crane-driver.jpg</video:thumbnail_loc>
      <video:title>If I Were a Crane Driver (3 min 21 sec)</video:title>
      <video:description>Illustrated and animated interstitials Cumi produced for the Disney Europe series 'If I Were'.</video:description>
      <video:player_loc>https://player.vimeo.com/video/32392298</video:player_loc>
      <video:duration>207</video:duration>
      <video:publication_date>2011-11-20T03:23:52+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/disney-if-i-were/hero.jpg</video:thumbnail_loc>
      <video:title>Project film</video:title>
      <video:description>Illustrated and animated interstitials Cumi produced for the Disney Europe series 'If I Were'.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16692321</video:player_loc>
      <video:duration>201</video:duration>
      <video:publication_date>2010-11-10T07:39:41+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/disney-if-i-were/hero.jpg</video:thumbnail_loc>
      <video:title>Project film</video:title>
      <video:description>Illustrated and animated interstitials Cumi produced for the Disney Europe series 'If I Were'.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16716273</video:player_loc>
      <video:duration>126</video:duration>
      <video:publication_date>2010-11-10T20:39:50+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/disney-if-i-were/hero.jpg</video:thumbnail_loc>
      <video:title>Project film</video:title>
      <video:description>Illustrated and animated interstitials Cumi produced for the Disney Europe series 'If I Were'.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16726382</video:player_loc>
      <video:duration>156</video:duration>
      <video:publication_date>2010-11-11T06:07:38+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/disney-if-i-were/hero.jpg</video:thumbnail_loc>
      <video:title>Project film</video:title>
      <video:description>Illustrated and animated interstitials Cumi produced for the Disney Europe series 'If I Were'.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16948239</video:player_loc>
      <video:duration>171</video:duration>
      <video:publication_date>2010-11-17T20:49:08+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/disney-if-i-were/hero.jpg</video:thumbnail_loc>
      <video:title>Project film</video:title>
      <video:description>Illustrated and animated interstitials Cumi produced for the Disney Europe series 'If I Were'.</video:description>
      <video:player_loc>https://player.vimeo.com/video/17031155</video:player_loc>
      <video:duration>155</video:duration>
      <video:publication_date>2010-11-20T13:21:42+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/double-your-house-fhtm/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/double-your-house-fhtm/hero.jpg</video:thumbnail_loc>
      <video:title>Double Your House for Half the Money, Title Sequence (20 sec)</video:title>
      <video:description>How Cumi created the title sequence and bumpers for Channel 4's Double Your House for Half the Money.</video:description>
      <video:player_loc>https://player.vimeo.com/video/118832301</video:player_loc>
      <video:duration>20</video:duration>
      <video:publication_date>2015-02-05T12:39:11+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/ema-my-way/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/ema-my-way/hero.jpg</video:thumbnail_loc>
      <video:title>EMA, My Way (4 min 34 sec)</video:title>
      <video:description>A CGI/live action hybrid film Cumi created for EMA, built around a "MY WAY" street concept.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16240633</video:player_loc>
      <video:duration>275</video:duration>
      <video:publication_date>2010-10-27T07:31:12+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/gazprom/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/gazprom/hero.jpg</video:thumbnail_loc>
      <video:title>Gazprom Marketing and Trading Brand Film (2 min 6 sec)</video:title>
      <video:description>How Cumi animated illustrator Paul Dixon's designs into a brand film for Gazprom Marketing and Trading.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16214271</video:player_loc>
      <video:duration>126</video:duration>
      <video:publication_date>2010-10-26T13:01:43+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/gsk-vaccines-news/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/gsk-vaccines-news/hero.jpg</video:thumbnail_loc>
      <video:title>GSK Vaccines Business News (6 min 3 sec)</video:title>
      <video:description>How Cumi built a reusable quarterly broadcast graphics package and web archive for GSK's internal Vaccines Business News.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16727017</video:player_loc>
      <video:duration>363</video:duration>
      <video:publication_date>2010-11-11T06:37:44+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/hebrew-training-course/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/hsbc-empathy/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/hsbc-empathy/hero.jpg</video:thumbnail_loc>
      <video:title>HSBC Empathy Film (2 min 30 sec)</video:title>
      <video:description>Two short animations Cumi created for HSBC with Zing Productions and director Jezz Startup, built around real interview subjects.</video:description>
      <video:player_loc>https://player.vimeo.com/video/28355813</video:player_loc>
      <video:duration>84</video:duration>
      <video:publication_date>2011-08-30T10:08:02+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/hsbc-empathy/hero.jpg</video:thumbnail_loc>
      <video:title>Project film</video:title>
      <video:description>Two short animations Cumi created for HSBC with Zing Productions and director Jezz Startup, built around real interview subjects.</video:description>
      <video:player_loc>https://player.vimeo.com/video/28358241</video:player_loc>
      <video:duration>247</video:duration>
      <video:publication_date>2011-08-30T11:05:37+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/hsbc-new-normal/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/hsbc-new-normal/hero.jpg</video:thumbnail_loc>
      <video:title>HSBC, New Normal (2 min 38 sec)</video:title>
      <video:description>An opening film Cumi created for HSBC's Global Connectivity, Group Chief Executive's Roadshow 2010.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16203118</video:player_loc>
      <video:duration>157</video:duration>
      <video:publication_date>2010-10-26T06:34:55+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/htb-news/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/htb-news/hero.jpg</video:thumbnail_loc>
      <video:title>HTB News 2011 Rebrand (2 min 59 sec)</video:title>
      <video:description>Title sequences, stings and broadcast graphics Cumi created for Holy Trinity Brompton's weekly HTB News and Focus News programmes.</video:description>
      <video:player_loc>https://player.vimeo.com/video/37733030</video:player_loc>
      <video:duration>179</video:duration>
      <video:publication_date>2012-03-01T08:30:08+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/hung-parliament-absolute-power/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/hung-parliament-absolute-power/hero.jpg</video:thumbnail_loc>
      <video:title>What is a Hung Parliament? (2 min 37 sec)</video:title>
      <video:description>An animated explainer Cumi created for True Tube about the 2010 hung parliament, what it is, who's involved, and what it means for democracy in the UK.</video:description>
      <video:player_loc>https://player.vimeo.com/video/17075538</video:player_loc>
      <video:duration>103</video:duration>
      <video:publication_date>2010-11-22T04:57:10+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/hyundai/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/hyundai/hero.jpg</video:thumbnail_loc>
      <video:title>Hyundai, New Thinking, New Possibilities (2 min 11 sec)</video:title>
      <video:description>A chalkboard and polaroid year in review film Cumi created for Hyundai, closing on the brand's own New Thinking, New Possibilities line.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/hyundai/film.mp4</video:content_loc>
      <video:publication_date>2026-09-07T08:15:31+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/i-am-so-many-things-products/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/i-am-so-many-things/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/i-am-so-many-things/hero.jpg</video:thumbnail_loc>
      <video:title>I Am So Many Things (2 min 41 sec)</video:title>
      <video:description>A hand drawn, self initiated animated film from Cumi, following a woman through a run of everyday and imagined scenes.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/i-am-so-many-things/film.mp4</video:content_loc>
      <video:publication_date>2026-09-07T08:15:36+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/invasion-of-the-body-scratchers/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/invasion-of-the-body-scratchers/hero.jpg</video:thumbnail_loc>
      <video:title>Programme 1 Stings (55 sec)</video:title>
      <video:description>The HD title sequence, break bumpers, stings and graphic beds Cumi created for Scream Films' Sky One series Invasion of the Bodyscratchers.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16660066</video:player_loc>
      <video:duration>55</video:duration>
      <video:publication_date>2010-11-09T11:08:34+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/invasion-of-the-body-scratchers/hero.jpg</video:thumbnail_loc>
      <video:title>Project film</video:title>
      <video:description>The HD title sequence, break bumpers, stings and graphic beds Cumi created for Scream Films' Sky One series Invasion of the Bodyscratchers.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16654656</video:player_loc>
      <video:duration>18</video:duration>
      <video:publication_date>2010-11-09T08:16:26+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/invasion-of-the-body-scratchers/hero.jpg</video:thumbnail_loc>
      <video:title>Project film</video:title>
      <video:description>The HD title sequence, break bumpers, stings and graphic beds Cumi created for Scream Films' Sky One series Invasion of the Bodyscratchers.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16313512</video:player_loc>
      <video:duration>26</video:duration>
      <video:publication_date>2010-10-29T09:51:48+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/jack-morton-anniversary/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/jack-morton-anniversary/hero.jpg</video:thumbnail_loc>
      <video:title>Jack Morton Anniversary (8 sec)</video:title>
      <video:description>Cumi's contribution to Jack Morton Worldwide's 75th anniversary film, one line of a 14-studio collaborative script.</video:description>
      <video:player_loc>https://player.vimeo.com/video/118832300</video:player_loc>
      <video:duration>8</video:duration>
      <video:publication_date>2015-02-05T12:39:11+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/jonah/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/kfyhff/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/kfyhff/hero.jpg</video:thumbnail_loc>
      <video:title>Kirstie's Fill Your House For Free (48 sec)</video:title>
      <video:description>How Cumi designed the title sequence for Channel 4's Kirstie's Fill Your House For Free.</video:description>
      <video:player_loc>https://player.vimeo.com/video/118922176</video:player_loc>
      <video:duration>48</video:duration>
      <video:publication_date>2015-02-06T10:44:15+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/kingdom-hearts-recoded/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/let-there-be-light/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/licc-whole-life-worship/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/licc-whole-life-worship/hero.jpg</video:thumbnail_loc>
      <video:title>Whole Life Worship, Video 1, Worshipping Engages Our Whole Lives (1 min 9 sec)</video:title>
      <video:description>Five animated films Cumi created for LICC and Watering Can Media's Whole Life Worship series.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/licc-whole-life-worship/film.mp4</video:content_loc>
      <video:publication_date>2026-09-07T08:15:39+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/lightfern/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/lightfern/hero.jpg</video:thumbnail_loc>
      <video:title>Lightfern, Hand Drawn by Real Humans (1 min 8 sec)</video:title>
      <video:description>A launch film Cumi created for Lightfern, an AI email writing assistant, hand illustrated by real illustrators.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/lightfern/film.mp4</video:content_loc>
      <video:publication_date>2026-09-07T08:15:49+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/living-and-powerful/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/living-and-powerful/logo-animation-poster.jpg</video:thumbnail_loc>
      <video:title>Living &amp; Powerful Logo Animation (5 sec)</video:title>
      <video:description>How Cumi built Living &amp; Powerful's brand identity and product design, an illustrated Bible verse deck, boxed sets, gold foil journals, art prints, a logo animation and website design.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/living-and-powerful/logo-animation.mp4</video:content_loc>
      <video:publication_date>2026-09-21T10:56:53+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/loved-by-god/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/merck-dengue-awareness/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/merck-teeth-quiz/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/merck/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/merck/hero.jpg</video:thumbnail_loc>
      <video:title>Merck, Little Choices, Lasting Impact (1 min 45 sec)</video:title>
      <video:description>An animated awareness film Cumi created around a recurring mosquito character, closing on the line Little choices, Lasting impact.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/merck/film.mp4</video:content_loc>
      <video:publication_date>2026-09-07T08:15:47+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/natures-fury/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/natures-fury/hero.jpg</video:thumbnail_loc>
      <video:title>Nature's Fury, Title Sequence (2 min 37 sec)</video:title>
      <video:description>How Cumi designed the title sequence and animated map system for ITV's Nature's Fury documentary series.</video:description>
      <video:player_loc>https://player.vimeo.com/video/17077844</video:player_loc>
      <video:duration>114</video:duration>
      <video:publication_date>2010-11-22T06:52:00+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/natures-fury/hero.jpg</video:thumbnail_loc>
      <video:title>Map Sequences (2 min 37 sec)</video:title>
      <video:description>How Cumi designed the title sequence and animated map system for ITV's Nature's Fury documentary series.</video:description>
      <video:player_loc>https://player.vimeo.com/video/17037867</video:player_loc>
      <video:duration>104</video:duration>
      <video:publication_date>2010-11-20T18:55:59+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/network-rail-think-safety/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/network-rail-think-safety/quite-a-shock.jpg</video:thumbnail_loc>
      <video:title>Network Rail, Quite a Shock (1 min 42 sec)</video:title>
      <video:description>How Cumi animated Network Rail's four film 'Think Safety' employee campaign, from small mistake to serious consequence.</video:description>
      <video:player_loc>https://player.vimeo.com/video/21501721</video:player_loc>
      <video:duration>102</video:duration>
      <video:publication_date>2011-03-25T17:08:32+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/network-rail-think-safety/the-cow.jpg</video:thumbnail_loc>
      <video:title>The Cow (1 min 47 sec)</video:title>
      <video:description>How Cumi animated Network Rail's four film 'Think Safety' employee campaign, from small mistake to serious consequence.</video:description>
      <video:player_loc>https://player.vimeo.com/video/21503449</video:player_loc>
      <video:duration>107</video:duration>
      <video:publication_date>2011-03-25T17:56:23+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/network-rail-think-safety/portaloo.jpg</video:thumbnail_loc>
      <video:title>Portaloo (2 min)</video:title>
      <video:description>How Cumi animated Network Rail's four film 'Think Safety' employee campaign, from small mistake to serious consequence.</video:description>
      <video:player_loc>https://player.vimeo.com/video/21504220</video:player_loc>
      <video:duration>120</video:duration>
      <video:publication_date>2011-03-25T18:19:48+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/network-rail-think-safety/still-wagons-role.jpg</video:thumbnail_loc>
      <video:title>Wagons Role (1 min 46 sec)</video:title>
      <video:description>How Cumi animated Network Rail's four film 'Think Safety' employee campaign, from small mistake to serious consequence.</video:description>
      <video:player_loc>https://player.vimeo.com/video/37599399</video:player_loc>
      <video:duration>106</video:duration>
      <video:publication_date>2012-02-28T10:36:06+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/novartis-christmas/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/novartis-christmas/reveal-bryant-poster.jpg</video:thumbnail_loc>
      <video:title>Novartis Christmas Reveal (Bryant)</video:title>
      <video:description>A personalised animated Christmas card Cumi created for Novartis, illustrating and animating around 15 team members as winter sports characters.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/novartis-christmas/reveal-bryant.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:42:32+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/novartis-christmas/reveal-caryn-poster.jpg</video:thumbnail_loc>
      <video:title>Novartis Christmas Reveal (Caryn)</video:title>
      <video:description>A personalised animated Christmas card Cumi created for Novartis, illustrating and animating around 15 team members as winter sports characters.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/novartis-christmas/reveal-caryn.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:43:04+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/novartis-christmas/reveal-fabrice-rishabh-poster.jpg</video:thumbnail_loc>
      <video:title>Novartis Christmas Reveal (Fabrice &amp; Rishabh)</video:title>
      <video:description>A personalised animated Christmas card Cumi created for Novartis, illustrating and animating around 15 team members as winter sports characters.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/novartis-christmas/reveal-fabrice-rishabh.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:44:26+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/novartis-christmas/reveal-john-poster.jpg</video:thumbnail_loc>
      <video:title>Novartis Christmas Reveal (John)</video:title>
      <video:description>A personalised animated Christmas card Cumi created for Novartis, illustrating and animating around 15 team members as winter sports characters.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/novartis-christmas/reveal-john.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:45:15+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/novartis-christmas/reveal-julie-poster.jpg</video:thumbnail_loc>
      <video:title>Novartis Christmas Reveal (Julie)</video:title>
      <video:description>A personalised animated Christmas card Cumi created for Novartis, illustrating and animating around 15 team members as winter sports characters.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/novartis-christmas/reveal-julie.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:45:54+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/novartis-christmas/reveal-kirsten-poster.jpg</video:thumbnail_loc>
      <video:title>Novartis Christmas Reveal (Kirsten)</video:title>
      <video:description>A personalised animated Christmas card Cumi created for Novartis, illustrating and animating around 15 team members as winter sports characters.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/novartis-christmas/reveal-kirsten.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:46:32+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/novartis-christmas/reveal-leverne-poster.jpg</video:thumbnail_loc>
      <video:title>Novartis Christmas Reveal (LeVerne)</video:title>
      <video:description>A personalised animated Christmas card Cumi created for Novartis, illustrating and animating around 15 team members as winter sports characters.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/novartis-christmas/reveal-leverne.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:47:20+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/novartis-christmas/reveal-liz-poster.jpg</video:thumbnail_loc>
      <video:title>Novartis Christmas Reveal (Liz)</video:title>
      <video:description>A personalised animated Christmas card Cumi created for Novartis, illustrating and animating around 15 team members as winter sports characters.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/novartis-christmas/reveal-liz.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:48:07+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/novartis-christmas/reveal-marcia-poster.jpg</video:thumbnail_loc>
      <video:title>Novartis Christmas Reveal (Marcia)</video:title>
      <video:description>A personalised animated Christmas card Cumi created for Novartis, illustrating and animating around 15 team members as winter sports characters.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/novartis-christmas/reveal-marcia.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:48:51+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/novartis-christmas/reveal-patrick-poster.jpg</video:thumbnail_loc>
      <video:title>Novartis Christmas Reveal (Patrick)</video:title>
      <video:description>A personalised animated Christmas card Cumi created for Novartis, illustrating and animating around 15 team members as winter sports characters.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/novartis-christmas/reveal-patrick.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:49:31+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/novartis-christmas/reveal-scott-poster.jpg</video:thumbnail_loc>
      <video:title>Novartis Christmas Reveal (Scott)</video:title>
      <video:description>A personalised animated Christmas card Cumi created for Novartis, illustrating and animating around 15 team members as winter sports characters.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/novartis-christmas/reveal-scott.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:50:20+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/novartis-christmas/reveal-stephanie-poster.jpg</video:thumbnail_loc>
      <video:title>Novartis Christmas Reveal (Stephanie)</video:title>
      <video:description>A personalised animated Christmas card Cumi created for Novartis, illustrating and animating around 15 team members as winter sports characters.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/novartis-christmas/reveal-stephanie.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:51:12+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/novartis-christmas/reveal-victor-poster.jpg</video:thumbnail_loc>
      <video:title>Novartis Christmas Reveal (Victor)</video:title>
      <video:description>A personalised animated Christmas card Cumi created for Novartis, illustrating and animating around 15 team members as winter sports characters.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/novartis-christmas/reveal-victor.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:51:51+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/novartis-power-of-one/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/novartis-power-of-one/hero.jpg</video:thumbnail_loc>
      <video:title>Novartis Malaria Power of One Campaign (2 min 3 sec)</video:title>
      <video:description>How Cumi animated a film for Novartis' Power of One malaria treatment fundraising campaign, made with Malaria No More.</video:description>
      <video:player_loc>https://player.vimeo.com/video/121596594</video:player_loc>
      <video:duration>123</video:duration>
      <video:publication_date>2015-03-08T10:58:37+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/novartis-thanksgiving/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/novartis-thanksgiving/hero.jpg</video:thumbnail_loc>
      <video:title>Novartis Thanksgiving Film (2 min 34 sec)</video:title>
      <video:description>How Cumi turned the Novartis team into caricatured news reporters for a spoof Thanksgiving Day Parade broadcast.</video:description>
      <video:player_loc>https://player.vimeo.com/video/177064081</video:player_loc>
      <video:duration>154</video:duration>
      <video:publication_date>2016-08-01T08:02:19+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/oral-b-3d-white/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/oral-b-3d-white/hero.jpg</video:thumbnail_loc>
      <video:title>Oral-B, 3D White Brilliance (1 min 28 sec)</video:title>
      <video:description>A CGI product film Cumi created for Oral-B 3D White Brilliance toothpaste, visualising its Dual Silica and Sodium Fluoride ingredients.</video:description>
      <video:player_loc>https://player.vimeo.com/video/36343696</video:player_loc>
      <video:duration>88</video:duration>
      <video:publication_date>2012-02-07T08:23:34+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/plato-concept-designs/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/plato/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/plato/hero.jpg</video:thumbnail_loc>
      <video:title>Plato, announcement animation</video:title>
      <video:description>How Cumi built Plato's brand and character design for Friend Studio, a mascot made to be simple, consistent and easy for Friend's own team to animate.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/plato/film.mp4</video:content_loc>
      <video:publication_date>2026-09-06T21:23:28+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/pradaxa/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/pradaxa/hero.jpg</video:thumbnail_loc>
      <video:title>Pradaxa, Tales of Executional Excellence (4 min 30 sec)</video:title>
      <video:description>Two animated films Cumi created for Pradaxa, a flat 2D character piece and a hand drawn whiteboard explainer.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/pradaxa/ch1-film.mp4</video:content_loc>
      <video:publication_date>2026-09-07T08:15:36+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/prison-ministry-conference/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/prison-ministry-conference/hero.jpg</video:thumbnail_loc>
      <video:title>PMC16, Conference Opener (1 min 5 sec)</video:title>
      <video:description>A kinetic typography title sequence Cumi created to open the PMC16 conference, moving from bleak one word labels to Creating Safe Space.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/prison-ministry-conference/film.mp4</video:content_loc>
      <video:publication_date>2026-09-07T08:15:46+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/prudential-staying-ahead/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/prudential-staying-ahead/hero.jpg</video:thumbnail_loc>
      <video:title>Prudential, Staying Ahead (2 min 21 sec)</video:title>
      <video:description>A 2-minute animated closing sequence Cumi created with Jack Morton Worldwide for the 2012 Prudential conference.</video:description>
      <video:player_loc>https://player.vimeo.com/video/47234428</video:player_loc>
      <video:duration>141</video:duration>
      <video:publication_date>2012-08-09T07:23:17+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/radley-yeldar-film-2010/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/radley-yeldar-film-2010/hero.jpg</video:thumbnail_loc>
      <video:title>Radley Yeldar Film 2010 (2 min 6 sec)</video:title>
      <video:description>A hand drawn promotional film Cumi created for Radley Yeldar, animating the agency's own playful brand illustrations.</video:description>
      <video:player_loc>https://player.vimeo.com/video/19061871</video:player_loc>
      <video:duration>165</video:duration>
      <video:publication_date>2011-01-22T07:10:05+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/respimat-how-to/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/respimat/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/respimat/hero.jpg</video:thumbnail_loc>
      <video:title>How to Use Your Respimat Inhaler Every Day (1 min 44 sec)</video:title>
      <video:description>Four instructional animations Cumi created to guide Respimat inhaler patients through daily use, first time preparation, cartridge replacement and device replacement.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/respimat/daily-use.mp4</video:content_loc>
      <video:publication_date>2026-09-07T08:15:32+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/restore-the-earth/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/restore-the-earth/still-01.jpg</video:thumbnail_loc>
      <video:title>Restore The Earth (1 min 15 sec)</video:title>
      <video:description>How Cumi illustrated and animated Restore The Earth's Joanna Lumley voiced short film for a Hyde Park festival campaign.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16249213</video:player_loc>
      <video:duration>75</video:duration>
      <video:publication_date>2010-10-27T12:37:17+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/restoring-britains-landmarks/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/restoring-britains-landmarks/hero.jpg</video:thumbnail_loc>
      <video:title>Restoring Britain's Landmarks, Maps (32 sec)</video:title>
      <video:description>How Cumi illustrated and animated Restoring Britain's Landmarks, following the Landmark Trust's restoration of Belmont and St Edward's Presbytery.</video:description>
      <video:player_loc>https://player.vimeo.com/video/178913992</video:player_loc>
      <video:duration>32</video:duration>
      <video:publication_date>2016-08-15T11:20:38+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/restoring-britains-landmarks/belmont.jpg</video:thumbnail_loc>
      <video:title>Belmont CGI (19 sec)</video:title>
      <video:description>How Cumi illustrated and animated Restoring Britain's Landmarks, following the Landmark Trust's restoration of Belmont and St Edward's Presbytery.</video:description>
      <video:player_loc>https://player.vimeo.com/video/178913989</video:player_loc>
      <video:duration>19</video:duration>
      <video:publication_date>2016-08-15T11:20:37+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/restoring-britains-landmarks/st-edwards.jpg</video:thumbnail_loc>
      <video:title>St Edward's Sequence (32 sec)</video:title>
      <video:description>How Cumi illustrated and animated Restoring Britain's Landmarks, following the Landmark Trust's restoration of Belmont and St Edward's Presbytery.</video:description>
      <video:player_loc>https://player.vimeo.com/video/178913994</video:player_loc>
      <video:duration>32</video:duration>
      <video:publication_date>2016-08-15T11:20:39+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/restoring-britains-landmarks/llywn-house.jpg</video:thumbnail_loc>
      <video:title>Llywn House (31 sec)</video:title>
      <video:description>How Cumi illustrated and animated Restoring Britain's Landmarks, following the Landmark Trust's restoration of Belmont and St Edward's Presbytery.</video:description>
      <video:player_loc>https://player.vimeo.com/video/178940205</video:player_loc>
      <video:duration>31</video:duration>
      <video:publication_date>2016-08-15T14:32:56+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/rio-tinto/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/rio-tinto/hero.jpg</video:thumbnail_loc>
      <video:title>Rio Tinto (3 min 16 sec)</video:title>
      <video:description>How Cumi produced Rio Tinto's AGM film in 16 days, celebrating the company's 140th anniversary.</video:description>
      <video:player_loc>https://player.vimeo.com/video/102916364</video:player_loc>
      <video:duration>196</video:duration>
      <video:publication_date>2014-08-08T06:35:19+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/royal-marines-mission-afghanistan/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/royal-marines-mission-afghanistan/hero.jpg</video:thumbnail_loc>
      <video:title>Royal Marines, Mission Afghanistan</video:title>
      <video:description>A title sequence and animated map sequences Cumi created for a 6-part Channel 5 documentary series following the 42 Commando Royal Marines in Afghanistan.</video:description>
      <video:player_loc>https://player.vimeo.com/video/37545978</video:player_loc>
      <video:duration>159</video:duration>
      <video:publication_date>2012-02-27T14:56:36+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/shell/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/shell/hero.jpg</video:thumbnail_loc>
      <video:title>Shell, Energy in Progress (1 min 44 sec)</video:title>
      <video:description>A corporate film Cumi created for Shell, moving between real footage, illustration and 3D animation to cover biofuel, Shell liveWIRE and the Shell FLNG vessel.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/shell/film.mp4</video:content_loc>
      <video:publication_date>2026-09-15T17:29:30+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/st-james-place-o2-conference/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/st-james-place-o2-conference/hero.jpg</video:thumbnail_loc>
      <video:title>Conference Opening Film 2011 (35sec)</video:title>
      <video:description>The opening film Cumi designed and animated for St James's Place's corporate conference at the O2.</video:description>
      <video:player_loc>https://player.vimeo.com/video/19059651</video:player_loc>
      <video:duration>35</video:duration>
      <video:publication_date>2011-01-22T04:14:25+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/steria-i-am-steria/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/steria-i-am-steria/hero.jpg</video:thumbnail_loc>
      <video:title>I Am Steria (2 min 12 sec)</video:title>
      <video:description>How Cumi told Steria's own 40-year story for its anniversary brand film, screened at the Pompidou Centre and awarded a Gold Award at the IVCA Awards 2010.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16175552</video:player_loc>
      <video:duration>254</video:duration>
      <video:publication_date>2010-10-25T12:17:30+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/student-alpha-episodes/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>Episode One, 'The Tale of Blondin' (2min 12sec)</video:title>
      <video:description>Four hand drawn animated tales Cumi created for the Student Alpha course at St Paul's Onslow Square, The Tale of Blondin, My Beloved Son, The Two Friends, and Starfish.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16330385</video:player_loc>
      <video:duration>132</video:duration>
      <video:publication_date>2010-10-29T19:25:30+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>Project film</video:title>
      <video:description>Four hand drawn animated tales Cumi created for the Student Alpha course at St Paul's Onslow Square, The Tale of Blondin, My Beloved Son, The Two Friends, and Starfish.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16466302</video:player_loc>
      <video:duration>116</video:duration>
      <video:publication_date>2010-11-03T10:41:12+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>Project film</video:title>
      <video:description>Four hand drawn animated tales Cumi created for the Student Alpha course at St Paul's Onslow Square, The Tale of Blondin, My Beloved Son, The Two Friends, and Starfish.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16331576</video:player_loc>
      <video:duration>91</video:duration>
      <video:publication_date>2010-10-29T20:30:45+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>Project film</video:title>
      <video:description>Four hand drawn animated tales Cumi created for the Student Alpha course at St Paul's Onslow Square, The Tale of Blondin, My Beloved Son, The Two Friends, and Starfish.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16469147</video:player_loc>
      <video:duration>75</video:duration>
      <video:publication_date>2010-11-03T12:01:13+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/suncrest/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/suncrest/hero.jpg</video:thumbnail_loc>
      <video:title>Suncrest Advert (20 sec)</video:title>
      <video:description>How Cumi animated a playful 20-second advert for Suncrest, blending 3D product animation with hand drawn splashes.</video:description>
      <video:player_loc>https://player.vimeo.com/video/177215711</video:player_loc>
      <video:duration>20</video:duration>
      <video:publication_date>2016-08-02T07:09:33+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/syngenta-films/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/syngenta-films/hero.jpg</video:thumbnail_loc>
      <video:title>Syngenta, Bangladesh, Using Natural Resources Responsibly (1 min 42 sec)</video:title>
      <video:description>Short animated films Cumi made for Syngenta with Radley Yeldars, bringing real farmer stories from around the world to life using Syngenta's own photo library.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16427986</video:player_loc>
      <video:duration>102</video:duration>
      <video:publication_date>2010-11-02T09:17:06+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/syngenta-films/hero.jpg</video:thumbnail_loc>
      <video:title>Project film</video:title>
      <video:description>Short animated films Cumi made for Syngenta with Radley Yeldars, bringing real farmer stories from around the world to life using Syngenta's own photo library.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16438744</video:player_loc>
      <video:duration>109</video:duration>
      <video:publication_date>2010-11-02T14:45:37+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/syngenta-films/hero.jpg</video:thumbnail_loc>
      <video:title>Project film</video:title>
      <video:description>Short animated films Cumi made for Syngenta with Radley Yeldars, bringing real farmer stories from around the world to life using Syngenta's own photo library.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16460137</video:player_loc>
      <video:duration>90</video:duration>
      <video:publication_date>2010-11-03T06:16:29+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/syngenta-films/hero.jpg</video:thumbnail_loc>
      <video:title>Project film</video:title>
      <video:description>Short animated films Cumi made for Syngenta with Radley Yeldars, bringing real farmer stories from around the world to life using Syngenta's own photo library.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16793917</video:player_loc>
      <video:duration>101</video:duration>
      <video:publication_date>2010-11-13T09:44:37+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/syngenta-films/hero.jpg</video:thumbnail_loc>
      <video:title>Project film</video:title>
      <video:description>Short animated films Cumi made for Syngenta with Radley Yeldars, bringing real farmer stories from around the world to life using Syngenta's own photo library.</video:description>
      <video:player_loc>https://player.vimeo.com/video/21519240</video:player_loc>
      <video:duration>132</video:duration>
      <video:publication_date>2011-03-26T08:39:48+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/syngenta-films/hero.jpg</video:thumbnail_loc>
      <video:title>Project film</video:title>
      <video:description>Short animated films Cumi made for Syngenta with Radley Yeldars, bringing real farmer stories from around the world to life using Syngenta's own photo library.</video:description>
      <video:player_loc>https://player.vimeo.com/video/21517875</video:player_loc>
      <video:duration>130</video:duration>
      <video:publication_date>2011-03-26T07:17:58+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/syngenta-films/hero.jpg</video:thumbnail_loc>
      <video:title>Project film</video:title>
      <video:description>Short animated films Cumi made for Syngenta with Radley Yeldars, bringing real farmer stories from around the world to life using Syngenta's own photo library.</video:description>
      <video:player_loc>https://player.vimeo.com/video/21516605</video:player_loc>
      <video:duration>97</video:duration>
      <video:publication_date>2011-03-26T05:52:40+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/syngenta-films/hero.jpg</video:thumbnail_loc>
      <video:title>Project film</video:title>
      <video:description>Short animated films Cumi made for Syngenta with Radley Yeldars, bringing real farmer stories from around the world to life using Syngenta's own photo library.</video:description>
      <video:player_loc>https://player.vimeo.com/video/21505327</video:player_loc>
      <video:duration>83</video:duration>
      <video:publication_date>2011-03-25T18:58:13+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/tearfund/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/tearfund/hero.jpg</video:thumbnail_loc>
      <video:title>Tearfund, This Is the Story (3 min 10 sec)</video:title>
      <video:description>A hand drawn chalkboard animation Cumi created for Tearfund, following one story from hardship to a thriving community.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/tearfund/film.mp4</video:content_loc>
      <video:publication_date>2026-09-07T08:15:27+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/thats-you/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/thats-you/hero.jpg</video:thumbnail_loc>
      <video:title>That's You! Title Sequence (9 sec)</video:title>
      <video:description>An animated title sequence Cumi created for "That's You!", a 2017 PlayStation 4 party game.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/thats-you/film.mp4</video:content_loc>
      <video:publication_date>2026-09-08T07:51:12+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/the-academy/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/the-academy/hero.jpg</video:thumbnail_loc>
      <video:title>theAcademy, Discover, Learn, Share (2 min)</video:title>
      <video:description>A character led animated explainer Cumi created for theAcademy, a learning and knowledge sharing platform.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/the-academy/film.mp4</video:content_loc>
      <video:publication_date>2026-09-07T08:15:37+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/track-and-trace/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/track-and-trace/hero.jpg</video:thumbnail_loc>
      <video:title>Track and Trace (3 min 43 sec)</video:title>
      <video:description>How Cumi animated DCTA's Track and Trace supply chain technology story, winning Silver at Cannes 2015.</video:description>
      <video:player_loc>https://player.vimeo.com/video/128871588</video:player_loc>
      <video:duration>223</video:duration>
      <video:publication_date>2015-05-26T08:49:15+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/tvap-christmas-card/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/tvap-christmas-card/hero.jpg</video:thumbnail_loc>
      <video:title>TVAP, Christmas Card (13 sec)</video:title>
      <video:description>A short hand drawn Christmas card animation Cumi created for the Thames Valley Adventure Playground charity.</video:description>
      <video:player_loc>https://player.vimeo.com/video/33398624</video:player_loc>
      <video:duration>25</video:duration>
      <video:publication_date>2011-12-09T08:12:57+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/uae-pavilion-yeosu/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/uae-pavilion-yeosu/hero.jpg</video:thumbnail_loc>
      <video:title>Did You Know, UAE Pavilion, Expo 2012 Yeosu (7 min 44 sec)</video:title>
      <video:description>A large scale video projection Cumi created with Big Features for the UAE Pavilion at Expo 2012 in Yeosu, South Korea.</video:description>
      <video:player_loc>https://player.vimeo.com/video/50371697</video:player_loc>
      <video:duration>464</video:duration>
      <video:publication_date>2012-09-28T09:31:31+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/uk-christian-film-festival/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/uk-christian-film-festival/hero.jpg</video:thumbnail_loc>
      <video:title>UK Christian Film Festival Promo (1 min 53 sec)</video:title>
      <video:description>How Cumi created an illustrated animation sharing the UK Christian Film Festival's vision.</video:description>
      <video:player_loc>https://player.vimeo.com/video/127766694</video:player_loc>
      <video:duration>113</video:duration>
      <video:publication_date>2015-05-13T17:21:43+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/unilever-refreshment/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/unilever-refreshment/hero.jpg</video:thumbnail_loc>
      <video:title>Unilever, Refreshment Film (1 min 30 sec)</video:title>
      <video:description>A fully illustrated brand film Cumi created for Unilever's Refreshment ice cream category.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/unilever-refreshment/film.mp4</video:content_loc>
      <video:publication_date>2026-09-07T08:15:48+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/unilever/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/unilever/hero.jpg</video:thumbnail_loc>
      <video:title>Unilever, UK Mums Animation (2 min 30 sec)</video:title>
      <video:description>Three global conference animations Cumi made for Unilever's 'Small Actions, Big Difference' campaign, one each for the UK, Korea and India.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16252337</video:player_loc>
      <video:duration>150</video:duration>
      <video:publication_date>2010-10-27T14:12:37+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/unilever/korea-hero.jpg</video:thumbnail_loc>
      <video:title>Unilever, Korea Animation (3 min)</video:title>
      <video:description>Three global conference animations Cumi made for Unilever's 'Small Actions, Big Difference' campaign, one each for the UK, Korea and India.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16996354</video:player_loc>
      <video:duration>195</video:duration>
      <video:publication_date>2010-11-19T08:08:02+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/unilever/india-hero.jpg</video:thumbnail_loc>
      <video:title>Unilever, India Animation (2 min 30 sec)</video:title>
      <video:description>Three global conference animations Cumi made for Unilever's 'Small Actions, Big Difference' campaign, one each for the UK, Korea and India.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16127690</video:player_loc>
      <video:duration>150</video:duration>
      <video:publication_date>2010-10-23T18:03:36+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/venoor-living/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/veolia/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/veolia/hero.jpg</video:thumbnail_loc>
      <video:title>Veolia (2 min 25 sec)</video:title>
      <video:description>A short animated film Cumi made for Veolia.</video:description>
      <video:player_loc>https://player.vimeo.com/video/21502685</video:player_loc>
      <video:duration>145</video:duration>
      <video:publication_date>2011-03-25T17:35:11+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/visa/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/vitol-christmas-card/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/vitol-christmas-card/hero.jpg</video:thumbnail_loc>
      <video:title>Vitol, Season's Greetings (31 sec)</video:title>
      <video:description>A short Christmas card animation Cumi created for Vitol, closing on the company's own seasonal message.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/vitol-christmas-card/film.mp4</video:content_loc>
      <video:publication_date>2026-09-07T08:15:28+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/wandisco/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/wandisco/hero.jpg</video:thumbnail_loc>
      <video:title>WanDisco, Active Data Replication (2 min 5 sec)</video:title>
      <video:description>An illustrated explainer film Cumi created for WanDisco, the world leader in active data replication.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/wandisco/film.mp4</video:content_loc>
      <video:publication_date>2026-09-07T08:15:30+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/wartorn-warriors/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/wartorn-warriors/hero.jpg</video:thumbnail_loc>
      <video:title>Map Sequence One, Part One (27 sec)</video:title>
      <video:description>Animated map sequences Cumi created for War Torn, Sky1's documentary following injured British service personnel on the Khumbu Challenge expedition.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16655802</video:player_loc>
      <video:duration>27</video:duration>
      <video:publication_date>2010-11-09T08:57:15+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/wartorn-warriors/hero.jpg</video:thumbnail_loc>
      <video:title>Project film</video:title>
      <video:description>Animated map sequences Cumi created for War Torn, Sky1's documentary following injured British service personnel on the Khumbu Challenge expedition.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16656620</video:player_loc>
      <video:duration>18</video:duration>
      <video:publication_date>2010-11-09T09:24:20+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/wartorn-warriors/hero.jpg</video:thumbnail_loc>
      <video:title>Project film</video:title>
      <video:description>Animated map sequences Cumi created for War Torn, Sky1's documentary following injured British service personnel on the Khumbu Challenge expedition.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16657478</video:player_loc>
      <video:duration>22</video:duration>
      <video:publication_date>2010-11-09T09:52:16+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/wooden-zoo/</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
</urlset>
