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    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/uae-pavilion-yeosu/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/uk-christian-film-festival/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/unilever-refreshment/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/unilever/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/venoor-living/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/veolia/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/visa/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/vitol-christmas-card/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/wandisco/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/wartorn-warriors/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/wooden-zoo/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/24-7-prayer-film/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/24-7-prayer-film/hero.jpg</video:thumbnail_loc>
      <video:title>24-7 Prayer (2 min 18 sec)</video:title>
      <video:description>A short animation telling the story of 24-7 Prayer, an international movement of prayer, mission and justice that began with a single student led vigil in Chichester, England in 1999 and has since spread, by word of mouth, into over 100 nations.</video:description>
      <video:player_loc>https://player.vimeo.com/video/47231469</video:player_loc>
      <video:duration>138</video:duration>
      <video:publication_date>2012-08-09T05:52:24+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/access-prepaid/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/access-prepaid/hero.jpg</video:thumbnail_loc>
      <video:title>Access Prepaid, 'Our Story' (3 min)</video:title>
      <video:description>A friendly, human brand story film for Access Prepaid, filmed on location at their own call centre and animated to explain a complex financial services offering simply. Since adopted and reused across the wider MasterCard group.</video:description>
      <video:player_loc>https://player.vimeo.com/video/102574300</video:player_loc>
      <video:duration>180</video:duration>
      <video:publication_date>2014-08-04T18:19:51+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/air-bp/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/air-bp/hero.jpg</video:thumbnail_loc>
      <video:title>Air bp, The Aviation Fuel Business Everyone Wants to Work With (4 min 34 sec)</video:title>
      <video:description>Air bp, The Aviation Fuel Business Everyone Wants to Work With (4 min 34 sec). A flat illustration animated film for Air bp, BP's aviation fuel business, moving from a hand drawn 'We are BP' title card through staff testimonials and a crowd of character illustrations to a closing line, the aviation fuel business that everyone wants to work with.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/air-bp/film.mp4</video:content_loc>
      <video:publication_date>2026-09-07T08:15:26+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/air-bp/film/2/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>AIR BP (Mandarin Language Version)</video:title>
      <video:description>AIR BP (Mandarin Language Version). A flat illustration animated film for Air bp, BP's aviation fuel business, moving from a hand drawn 'We are BP' title card through staff testimonials and a crowd of character illustrations to a closing line, the aviation fuel business that everyone wants to work with.</video:description>
      <video:player_loc>https://player.vimeo.com/video/28354937</video:player_loc>
      <video:duration>214</video:duration>
      <video:publication_date>2011-08-30T09:47:52+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/alpha-film-series/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/alpha-film-series/hero.jpg</video:thumbnail_loc>
      <video:title>Nicky and the Greyhound (1 min 4 sec)</video:title>
      <video:description>Nicky and the Greyhound (1 min 4 sec). Five bespoke animations, each in a different style, created for a new globally launched Alpha Film Series exploring the basics of the Christian faith in a friendly, informal environment.</video:description>
      <video:player_loc>https://player.vimeo.com/video/178460929</video:player_loc>
      <video:duration>65</video:duration>
      <video:publication_date>2016-08-11T08:38:10+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/alpha-film-series/film/2/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/alpha-film-series/borodin.jpg</video:thumbnail_loc>
      <video:title>The Tale of Borodin (1 min 3 sec)</video:title>
      <video:description>The Tale of Borodin (1 min 3 sec). Five bespoke animations, each in a different style, created for a new globally launched Alpha Film Series exploring the basics of the Christian faith in a friendly, informal environment.</video:description>
      <video:player_loc>https://player.vimeo.com/video/178460926</video:player_loc>
      <video:duration>63</video:duration>
      <video:publication_date>2016-08-11T08:38:10+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/alpha-film-series/film/3/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/alpha-film-series/meeting.jpg</video:thumbnail_loc>
      <video:title>The Meeting (1 min 20 sec)</video:title>
      <video:description>The Meeting (1 min 20 sec). Five bespoke animations, each in a different style, created for a new globally launched Alpha Film Series exploring the basics of the Christian faith in a friendly, informal environment.</video:description>
      <video:player_loc>https://player.vimeo.com/video/178460930</video:player_loc>
      <video:duration>80</video:duration>
      <video:publication_date>2016-08-11T08:38:10+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/alpha-film-series/film/4/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/alpha-film-series/soldiers-story.jpg</video:thumbnail_loc>
      <video:title>A Soldier's Story (1 min 45 sec)</video:title>
      <video:description>A Soldier's Story (1 min 45 sec). Five bespoke animations, each in a different style, created for a new globally launched Alpha Film Series exploring the basics of the Christian faith in a friendly, informal environment.</video:description>
      <video:player_loc>https://player.vimeo.com/video/178460925</video:player_loc>
      <video:duration>105</video:duration>
      <video:publication_date>2016-08-11T08:38:10+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/arvato/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/arvato/hero.jpg</video:thumbnail_loc>
      <video:title>Arvato, Customer Service Demands Experience (2 min 17 sec)</video:title>
      <video:description>A motion graphics film made for Arvato, the Bertelsmann business services company, built around a single line, customer service demands experience.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/arvato/film.mp4</video:content_loc>
      <video:publication_date>2026-09-07T08:15:48+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/axa/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/axa/hero.jpg</video:thumbnail_loc>
      <video:title>AXA Investment Managers, Data, What's the Point? (1 min 26 sec)</video:title>
      <video:description>An opening sequence created for AXA Investment Managers' conference at the Hotel Intercontinental Paris, setting the tone for the day on a giant screen above the room.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/axa/film.mp4</video:content_loc>
      <video:publication_date>2026-09-06T21:22:33+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/bbc-digital-posters/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>BBC, Digital Posters</video:title>
      <video:description>In the lead up to Mipcom, CUMI animated a series of 20 digital posters for the BBC's latest programmes, including Doctor Who, Human Planet, Frozen Planet, SILK, Zen, Sadie J and Wonders of the Universe. Existing poster artwork was modified, visual effects applied, and elements re animated to match each programme's own branding, using After Effects and some traditional animation techniques, with just 4 hours to complete each poster. The finished animated posters were displayed on multiple screens at the BBC's Mipcom exhibition booth.</video:description>
      <video:player_loc>https://player.vimeo.com/video/36361202</video:player_loc>
      <video:duration>232</video:duration>
      <video:publication_date>2012-02-07T13:33:57+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/bbc-top-gear-promo/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>BBC Top Gear Promo</video:title>
      <video:description>Using hints of elements from season 10 of Top Gear, CUMI designed and animated a fast paced promo advertising the show.</video:description>
      <video:player_loc>https://player.vimeo.com/video/17032286</video:player_loc>
      <video:duration>10</video:duration>
      <video:publication_date>2010-11-20T14:12:00+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/bbc-world-visionaries/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>Visionaries TV Advert (30 sec)</video:title>
      <video:description>A TV advert CUMI produced for BBC World's new series "Visionaries".</video:description>
      <video:player_loc>https://player.vimeo.com/video/16616148</video:player_loc>
      <video:duration>30</video:duration>
      <video:publication_date>2010-11-08T08:29:33+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/bfi/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/bfi/rio-tinto-agm.jpg</video:thumbnail_loc>
      <video:title>Rio Tinto (3 min 16 sec)</video:title>
      <video:description>Rio Tinto (3 min 16 sec). A selection of CUMI/Radley Yeldar films (for Rio Tinto, Network Rail, Gazprom, Access Prepaid, Steria, EMA and Shell) archived by the British Film Institute.</video:description>
      <video:player_loc>https://player.vimeo.com/video/102916364</video:player_loc>
      <video:duration>196</video:duration>
      <video:publication_date>2014-08-08T06:35:19+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/bfi/film/2/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/bfi/network-rail-the-cow.svg</video:thumbnail_loc>
      <video:title>The Cow (1 min 47 sec)</video:title>
      <video:description>The Cow (1 min 47 sec). A selection of CUMI/Radley Yeldar films (for Rio Tinto, Network Rail, Gazprom, Access Prepaid, Steria, EMA and Shell) archived by the British Film Institute.</video:description>
      <video:player_loc>https://player.vimeo.com/video/21503449</video:player_loc>
      <video:duration>107</video:duration>
      <video:publication_date>2011-03-25T17:56:23+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/bfi/film/3/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/bfi/gazprom.jpg</video:thumbnail_loc>
      <video:title>Gazprom Marketing and Trading Brand Film (2 min 6 sec)</video:title>
      <video:description>Gazprom Marketing and Trading Brand Film (2 min 6 sec). A selection of CUMI/Radley Yeldar films (for Rio Tinto, Network Rail, Gazprom, Access Prepaid, Steria, EMA and Shell) archived by the British Film Institute.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16214271</video:player_loc>
      <video:duration>126</video:duration>
      <video:publication_date>2010-10-26T13:01:43+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/bfi/film/4/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/bfi/access-prepaid.jpg</video:thumbnail_loc>
      <video:title>Access Prepaid, 'Our Story' (3 min)</video:title>
      <video:description>Access Prepaid, 'Our Story' (3 min). A selection of CUMI/Radley Yeldar films (for Rio Tinto, Network Rail, Gazprom, Access Prepaid, Steria, EMA and Shell) archived by the British Film Institute.</video:description>
      <video:player_loc>https://player.vimeo.com/video/102574300</video:player_loc>
      <video:duration>180</video:duration>
      <video:publication_date>2014-08-04T18:19:51+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/bfi/film/5/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/bfi/i-am-steria.jpg</video:thumbnail_loc>
      <video:title>I Am Steria (2 min 12 sec)</video:title>
      <video:description>I Am Steria (2 min 12 sec). A selection of CUMI/Radley Yeldar films (for Rio Tinto, Network Rail, Gazprom, Access Prepaid, Steria, EMA and Shell) archived by the British Film Institute.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16175552</video:player_loc>
      <video:duration>254</video:duration>
      <video:publication_date>2010-10-25T12:17:30+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/bfi/film/6/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/bfi/ema-my-way.jpg</video:thumbnail_loc>
      <video:title>EMA, My Way (4 min 34 sec)</video:title>
      <video:description>EMA, My Way (4 min 34 sec). A selection of CUMI/Radley Yeldar films (for Rio Tinto, Network Rail, Gazprom, Access Prepaid, Steria, EMA and Shell) archived by the British Film Institute.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16240633</video:player_loc>
      <video:duration>275</video:duration>
      <video:publication_date>2010-10-27T07:31:12+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/bing-jerrys-story/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>Bing, Jerry's Story (1 min 23 sec)</video:title>
      <video:description>An almost awesome project that never fully happened and yet did, concept art and a 20-panel storyboard for Microsoft Bing's "Jerry's Story", the one episode made from a planned series called The Bings, following characters using Bing (the "decision engine") to make everyday decisions.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16212190</video:player_loc>
      <video:duration>83</video:duration>
      <video:publication_date>2010-10-26T12:02:08+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/bnp-paribas/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/bnp-paribas/hero.jpg</video:thumbnail_loc>
      <video:title>BNP Paribas Asset Management, A Continent at Crossroads (2 min 14 sec)</video:title>
      <video:description>An animation opening the afternoon session of the BNP Paribas Asset Management Global Investment Summit in Paris, played across a twelve by four metre LED wall to a senior audience of European investors.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/bnp-paribas/film.mp4</video:content_loc>
      <video:publication_date>2026-09-06T21:23:20+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/born-naughty/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/born-naughty/ch1-autism-spectrum-disorder.jpg</video:thumbnail_loc>
      <video:title>Born Naughty, Autism Spectrum Disorder (34 sec)</video:title>
      <video:description>Born Naughty, Autism Spectrum Disorder (34 sec). Graphics for Channel 4's Born Naughty, blending hand drawn character animation seamlessly into real filmed sets, matched carpets, real crumbs, and drawings brought to life to help explain each child's story.</video:description>
      <video:player_loc>https://player.vimeo.com/video/177215692</video:player_loc>
      <video:duration>34</video:duration>
      <video:publication_date>2016-08-02T07:09:12+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/born-naughty/film/2/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/born-naughty/ch2-autism-gfx.jpg</video:thumbnail_loc>
      <video:title>Autism GFX (43 sec)</video:title>
      <video:description>Autism GFX (43 sec). Graphics for Channel 4's Born Naughty, blending hand drawn character animation seamlessly into real filmed sets, matched carpets, real crumbs, and drawings brought to life to help explain each child's story.</video:description>
      <video:player_loc>https://player.vimeo.com/video/177215694</video:player_loc>
      <video:duration>43</video:duration>
      <video:publication_date>2016-08-02T07:09:13+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/born-naughty/film/3/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/born-naughty/ch3-honey-tick-boxes.jpg</video:thumbnail_loc>
      <video:title>Honey Tick Boxes (33 sec)</video:title>
      <video:description>Honey Tick Boxes (33 sec). Graphics for Channel 4's Born Naughty, blending hand drawn character animation seamlessly into real filmed sets, matched carpets, real crumbs, and drawings brought to life to help explain each child's story.</video:description>
      <video:player_loc>https://player.vimeo.com/video/177215689</video:player_loc>
      <video:duration>33</video:duration>
      <video:publication_date>2016-08-02T07:09:12+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/born-naughty/film/4/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/born-naughty/ch4-delayed-sleep-phase.jpg</video:thumbnail_loc>
      <video:title>Delayed Sleep Phase Syndrome (28 sec)</video:title>
      <video:description>Delayed Sleep Phase Syndrome (28 sec). Graphics for Channel 4's Born Naughty, blending hand drawn character animation seamlessly into real filmed sets, matched carpets, real crumbs, and drawings brought to life to help explain each child's story.</video:description>
      <video:player_loc>https://player.vimeo.com/video/177215691</video:player_loc>
      <video:duration>28</video:duration>
      <video:publication_date>2016-08-02T07:09:12+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/born-naughty/film/5/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/born-naughty/ch5-autism-spectrum.jpg</video:thumbnail_loc>
      <video:title>Autism Spectrum (20 sec)</video:title>
      <video:description>Autism Spectrum (20 sec). Graphics for Channel 4's Born Naughty, blending hand drawn character animation seamlessly into real filmed sets, matched carpets, real crumbs, and drawings brought to life to help explain each child's story.</video:description>
      <video:player_loc>https://player.vimeo.com/video/177215693</video:player_loc>
      <video:duration>20</video:duration>
      <video:publication_date>2016-08-02T07:09:12+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/born-naughty/film/6/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/born-naughty/ch6-adhd-gfx.jpg</video:thumbnail_loc>
      <video:title>ADHD GFX (53 sec)</video:title>
      <video:description>ADHD GFX (53 sec). Graphics for Channel 4's Born Naughty, blending hand drawn character animation seamlessly into real filmed sets, matched carpets, real crumbs, and drawings brought to life to help explain each child's story.</video:description>
      <video:player_loc>https://player.vimeo.com/video/177215695</video:player_loc>
      <video:duration>53</video:duration>
      <video:publication_date>2016-08-02T07:09:13+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/britain-at-dinner/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/britain-at-dinner/hero.jpg</video:thumbnail_loc>
      <video:title>Britain at Dinner, Title Sequence (10 sec)</video:title>
      <video:description>A fixed rig documentary format for Channel 4 about how Britain cooks and eats as a nation. CUMI animated a sequence of different foods forming the Union Jack for the show's identity.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/britain-at-dinner/film.mp4</video:content_loc>
      <video:publication_date>2026-09-07T08:15:46+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/change-fish/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/change-fish/hero.jpg</video:thumbnail_loc>
      <video:title>Change</video:title>
      <video:description>A simple, self initiated short animation about the biggest risks in life, the moments where change takes us far outside our comfort zone.</video:description>
      <video:player_loc>https://player.vimeo.com/video/121887304</video:player_loc>
      <video:duration>38</video:duration>
      <video:publication_date>2015-03-11T09:14:22+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/commando-on-the-frontline/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>Uppercut Film, Title Sequence Plus Graphic Sequence</video:title>
      <video:description>A title sequence and graphic package for Commando, a documentary following 50 recruits to the Royal Marines over their 32-week training period before they head off to Afghanistan, directed by Chris Terrill. CUMI designed the title sequence in the style of the old "Commando" comic books, an idea inspired directly by the director.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16697291</video:player_loc>
      <video:duration>85</video:duration>
      <video:publication_date>2010-11-10T10:35:36+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/cook-questions/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/cook-questions/hero.jpg</video:thumbnail_loc>
      <video:title>Cook Questions, Episode 1, Animations (1 min 26 sec)</video:title>
      <video:description>We produced the entire graphics package for the TV show "Cook's Questions." There was a mixture of name straps, graphical explainers and animated menus all to be designed.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/cook-questions/film.mp4</video:content_loc>
      <video:publication_date>2026-09-07T08:15:33+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/coptic-orphans/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>Copts Got Talent (30 sec)</video:title>
      <video:description>A 30-second TV advert CUMI created for Coptic Orphans to promote the 2012 Copts Got Talent talent show and fund raising dinner, made by a group of animators who donated their time to help orphans in Egypt.</video:description>
      <video:player_loc>https://player.vimeo.com/video/50375147</video:player_loc>
      <video:duration>30</video:duration>
      <video:publication_date>2012-09-28T10:25:03+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/crime-scene-kitchen/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/crime-scene-kitchen/reveal-animation-poster.jpg</video:thumbnail_loc>
      <video:title>Crime Scene Kitchen Dessert Reveal Animation, Blood Orange Upside Down Cake (Tarsha &amp; Kristy)</video:title>
      <video:description>Crime Scene Kitchen Dessert Reveal Animation, Blood Orange Upside Down Cake (Tarsha &amp; Kristy). Illustration and reveal animation graphics for the baking competition show Crime Scene Kitchen, redesigning the on screen evidence boards used to identify each dessert.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/crime-scene-kitchen/reveal-animation.mp4</video:content_loc>
      <video:publication_date>2026-09-21T11:11:27+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/crime-scene-kitchen/film/2/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/crime-scene-kitchen/reveal-key-lime-pie-poster.jpg</video:thumbnail_loc>
      <video:title>Key Lime Pie Reveal (Tarsha &amp; Kristy)</video:title>
      <video:description>Key Lime Pie Reveal (Tarsha &amp; Kristy). Illustration and reveal animation graphics for the baking competition show Crime Scene Kitchen, redesigning the on screen evidence boards used to identify each dessert.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/crime-scene-kitchen/reveal-key-lime-pie.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:15:00+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/crime-scene-kitchen/film/3/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/crime-scene-kitchen/reveal-key-lime-pie-graham-crust-poster.jpg</video:thumbnail_loc>
      <video:title>Key Lime Pie with Graham Cracker Crust Reveal (Tarsha &amp; Kristy)</video:title>
      <video:description>Key Lime Pie with Graham Cracker Crust Reveal (Tarsha &amp; Kristy). Illustration and reveal animation graphics for the baking competition show Crime Scene Kitchen, redesigning the on screen evidence boards used to identify each dessert.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/crime-scene-kitchen/reveal-key-lime-pie-graham-crust.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:15:04+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/crime-scene-kitchen/film/4/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/crime-scene-kitchen/reveal-pineapple-blood-orange-cake-poster.jpg</video:thumbnail_loc>
      <video:title>Pineapple Blood Orange Upside Down Cake Reveal (Dayveon &amp; Donovan)</video:title>
      <video:description>Pineapple Blood Orange Upside Down Cake Reveal (Dayveon &amp; Donovan). Illustration and reveal animation graphics for the baking competition show Crime Scene Kitchen, redesigning the on screen evidence boards used to identify each dessert.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/crime-scene-kitchen/reveal-pineapple-blood-orange-cake.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:15:05+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/crime-scene-kitchen/film/5/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/crime-scene-kitchen/reveal-citrus-upside-down-cake-poster.jpg</video:thumbnail_loc>
      <video:title>Citrus Upside Down Cake Reveal (Michelle &amp; Torre)</video:title>
      <video:description>Citrus Upside Down Cake Reveal (Michelle &amp; Torre). Illustration and reveal animation graphics for the baking competition show Crime Scene Kitchen, redesigning the on screen evidence boards used to identify each dessert.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/crime-scene-kitchen/reveal-citrus-upside-down-cake.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:15:07+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/crime-scene-kitchen/film/6/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/crime-scene-kitchen/reveal-mint-brownies-poster.jpg</video:thumbnail_loc>
      <video:title>Mint Cream Cheese Brownies Reveal (Torre &amp; Michelle)</video:title>
      <video:description>Mint Cream Cheese Brownies Reveal (Torre &amp; Michelle). Illustration and reveal animation graphics for the baking competition show Crime Scene Kitchen, redesigning the on screen evidence boards used to identify each dessert.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/crime-scene-kitchen/reveal-mint-brownies.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:15:08+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/crime-scene-kitchen/film/7/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/crime-scene-kitchen/reveal-bakewell-tart-poster.jpg</video:thumbnail_loc>
      <video:title>Bakewell Tart Reveal (Sally &amp; Sherry)</video:title>
      <video:description>Bakewell Tart Reveal (Sally &amp; Sherry). Illustration and reveal animation graphics for the baking competition show Crime Scene Kitchen, redesigning the on screen evidence boards used to identify each dessert.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/crime-scene-kitchen/reveal-bakewell-tart.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:15:10+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/crime-scene-kitchen/film/8/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/crime-scene-kitchen/reveal-pineapple-cake-amber-yass-poster.jpg</video:thumbnail_loc>
      <video:title>Pineapple Upside Down Cake Reveal (Amber &amp; Yass)</video:title>
      <video:description>Pineapple Upside Down Cake Reveal (Amber &amp; Yass). Illustration and reveal animation graphics for the baking competition show Crime Scene Kitchen, redesigning the on screen evidence boards used to identify each dessert.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/crime-scene-kitchen/reveal-pineapple-cake-amber-yass.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:15:11+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/crime-scene-kitchen/film/9/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/crime-scene-kitchen/reveal-pineapple-cake-amber-yass-alt-poster.jpg</video:thumbnail_loc>
      <video:title>Pineapple Upside Down Cake Reveal, Alternate Cut (Amber &amp; Yass)</video:title>
      <video:description>Pineapple Upside Down Cake Reveal, Alternate Cut (Amber &amp; Yass). Illustration and reveal animation graphics for the baking competition show Crime Scene Kitchen, redesigning the on screen evidence boards used to identify each dessert.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/crime-scene-kitchen/reveal-pineapple-cake-amber-yass-alt.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:15:13+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/crime-scene-kitchen/film/10/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/crime-scene-kitchen/reveal-pineapple-cake-cherry-steph-poster.jpg</video:thumbnail_loc>
      <video:title>Pineapple Upside Down Cake Reveal (Cherry &amp; Steph)</video:title>
      <video:description>Pineapple Upside Down Cake Reveal (Cherry &amp; Steph). Illustration and reveal animation graphics for the baking competition show Crime Scene Kitchen, redesigning the on screen evidence boards used to identify each dessert.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/crime-scene-kitchen/reveal-pineapple-cake-cherry-steph.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:15:15+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/crime-scene-kitchen/film/11/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/crime-scene-kitchen/reveal-crepe-cake-poster.jpg</video:thumbnail_loc>
      <video:title>Chocolate Crepe Cake Reveal (Yass &amp; Amber)</video:title>
      <video:description>Chocolate Crepe Cake Reveal (Yass &amp; Amber). Illustration and reveal animation graphics for the baking competition show Crime Scene Kitchen, redesigning the on screen evidence boards used to identify each dessert.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/crime-scene-kitchen/reveal-crepe-cake.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:15:16+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/crime-scene-kitchen/film/12/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/crime-scene-kitchen/reveal-berry-layer-cake-poster.jpg</video:thumbnail_loc>
      <video:title>Berry Layer Cake Reveal</video:title>
      <video:description>Berry Layer Cake Reveal. Illustration and reveal animation graphics for the baking competition show Crime Scene Kitchen, redesigning the on screen evidence boards used to identify each dessert.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/crime-scene-kitchen/reveal-berry-layer-cake.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:15:17+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/deloitte-spotlight/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/deloitte-spotlight/hero.jpg</video:thumbnail_loc>
      <video:title>Deloitte Spotlight</video:title>
      <video:description>A fluid, hand drawn explainer film for Deloitte's Spotlight audit analytics tool, built around the idea of "navigating fierce waters" to make a piece of software feel human rather than technical.</video:description>
      <video:player_loc>https://player.vimeo.com/video/178886418</video:player_loc>
      <video:duration>140</video:duration>
      <video:publication_date>2016-08-15T07:03:30+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/double-your-house-fhtm/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/double-your-house-fhtm/hero.jpg</video:thumbnail_loc>
      <video:title>Double Your House for Half the Money, Title Sequence (20 sec)</video:title>
      <video:description>A 16-second title sequence and bumpers created for Channel 4's Double Your House for Half the Money.</video:description>
      <video:player_loc>https://player.vimeo.com/video/118832301</video:player_loc>
      <video:duration>20</video:duration>
      <video:publication_date>2015-02-05T12:39:11+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/ema-my-way/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/ema-my-way/hero.jpg</video:thumbnail_loc>
      <video:title>EMA, My Way (4 min 34 sec)</video:title>
      <video:description>A short talking heads film created in the style of EMAs successful campaign.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16240633</video:player_loc>
      <video:duration>275</video:duration>
      <video:publication_date>2010-10-27T07:31:12+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/gazprom/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/gazprom/hero.jpg</video:thumbnail_loc>
      <video:title>Gazprom Marketing and Trading Brand Film (2 min 6 sec)</video:title>
      <video:description>A short brand film for Gazprom Marketing and Trading, bringing illustrator Paul Dixon's designs to life to introduce a new, more playful company persona.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16214271</video:player_loc>
      <video:duration>126</video:duration>
      <video:publication_date>2010-10-26T13:01:43+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/gsk-vaccines-news/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/gsk-vaccines-news/hero.jpg</video:thumbnail_loc>
      <video:title>GSK Vaccines Business News (6 min 3 sec)</video:title>
      <video:description>A full, reusable broadcast graphics package for GSK's quarterly internal news programme, built so in house editors could update each issue themselves, plus the web archive it lives in.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16727017</video:player_loc>
      <video:duration>363</video:duration>
      <video:publication_date>2010-11-11T06:37:44+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/hsbc-empathy/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>HSBC Empathy Film (2 min 30 sec)</video:title>
      <video:description>HSBC Empathy Film (2 min 30 sec). Two short animations for HSBC, made with Zing Productions and director Jezz Startup, line drawn animation built around still images of real interview subjects, plus a matching title sequence for a companion live action film using the same people.</video:description>
      <video:player_loc>https://player.vimeo.com/video/28355813</video:player_loc>
      <video:duration>84</video:duration>
      <video:publication_date>2011-08-30T10:08:02+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/hsbc-empathy/film/2/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>Project film</video:title>
      <video:description>Project film. Two short animations for HSBC, made with Zing Productions and director Jezz Startup, line drawn animation built around still images of real interview subjects, plus a matching title sequence for a companion live action film using the same people.</video:description>
      <video:player_loc>https://player.vimeo.com/video/28358241</video:player_loc>
      <video:duration>247</video:duration>
      <video:publication_date>2011-08-30T11:05:37+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/hsbc-new-normal/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/hsbc-new-normal/hero.jpg</video:thumbnail_loc>
      <video:title>HSBC, New Normal (2 min 38 sec)</video:title>
      <video:description>An opening film for HSBC's Global Connectivity, Group Chief Executive's Roadshow 2010, blending real financial press and market data with motion graphics around the idea of a connected, interlinked world.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16203118</video:player_loc>
      <video:duration>157</video:duration>
      <video:publication_date>2010-10-26T06:34:55+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/htb-news/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>HTB News 2011 Rebrand (2 min 59 sec)</video:title>
      <video:description>Holy Trinity Brompton (HTB) run a weekly news programme to keep their congregation up to date with the latest happenings. CUMI animated the title sequences for 2009 and 2011, building a full graphics package each time, title sequence, stings, slates, straps, presenter backgrounds and an end sequence, delivered as ready to edit sequences plus After Effects projects so HTB's own team could drop in new footage and re render, with four colour variations to keep each season feeling fresh. Five real editions survive on video, the HTB News 2011 Rebrand (2 min 59 sec), and from the earlier package, HTB News Christmas Edition (27 sec), HTB News Weekly Edition (55 sec), Focus 2000 News (25 sec), and HTB News 2010 Weekly Edition (41 sec). Two more editions are named on the client's own archive pages but have no surviving video, Focus 2009 (an extended edition for HTB's away week) and a further HTB News 2010 rebrand.</video:description>
      <video:player_loc>https://player.vimeo.com/video/37733030</video:player_loc>
      <video:duration>179</video:duration>
      <video:publication_date>2012-03-01T08:30:08+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/hung-parliament-absolute-power/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>What is a Hung Parliament? (2 min 37 sec)</video:title>
      <video:description>An animated explainer made for True Tube about the 2010 hung parliament, what it is, who's involved, and what it means for democracy in the UK, made with no budget in a simple yet stylish way.</video:description>
      <video:player_loc>https://player.vimeo.com/video/17075538</video:player_loc>
      <video:duration>103</video:duration>
      <video:publication_date>2010-11-22T04:57:10+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/hyundai/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/hyundai/hero.jpg</video:thumbnail_loc>
      <video:title>Hyundai, New Thinking, New Possibilities (2 min 11 sec)</video:title>
      <video:description>A chalkboard and polaroid year end review film for Hyundai, running through real cars, real numbers and real moments from the year, closing on the brand's own line, New Thinking. New Possibilities.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/hyundai/film.mp4</video:content_loc>
      <video:publication_date>2026-09-07T08:15:31+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/i-am-so-many-things/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/i-am-so-many-things/hero.jpg</video:thumbnail_loc>
      <video:title>I Am So Many Things (2 min 41 sec)</video:title>
      <video:description>A hand drawn animated film based on Thea Muir's book "Broken Pieces."</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/i-am-so-many-things/film.mp4</video:content_loc>
      <video:publication_date>2026-09-07T08:15:36+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/invasion-of-the-body-scratchers/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>Programme 1 Stings (55 sec)</video:title>
      <video:description>Programme 1 Stings (55 sec). A full graphics package for Scream Films' Invasion of the Bodyscratchers, Sky One's gruesome science series following scientist Dr Mike Leahy (Horizon, Rough Science) as he donates his own body to the science of parasitology, becoming host to bloodsuckers from microscopic single celled bugs to four metre giants, and persuading friends and family to join his parasite growing experiments. CUMI worked from design through storyboard to final animation, taking the brief to put the presenter in danger at every turn, and delivering the HD title sequence, break bumpers, stings and graphic beds for text across the series' three episodes, domestic parasites like head lice and bed bugs, an internal parasite episode built around a tapeworm that reached 217cm, and a final episode on foreign parasites including the bot fly, tumbu fly, kissing bug and candirú fish.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16660066</video:player_loc>
      <video:duration>55</video:duration>
      <video:publication_date>2010-11-09T11:08:34+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/invasion-of-the-body-scratchers/film/2/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>Project film</video:title>
      <video:description>Project film. A full graphics package for Scream Films' Invasion of the Bodyscratchers, Sky One's gruesome science series following scientist Dr Mike Leahy (Horizon, Rough Science) as he donates his own body to the science of parasitology, becoming host to bloodsuckers from microscopic single celled bugs to four metre giants, and persuading friends and family to join his parasite growing experiments. CUMI worked from design through storyboard to final animation, taking the brief to put the presenter in danger at every turn, and delivering the HD title sequence, break bumpers, stings and graphic beds for text across the series' three episodes, domestic parasites like head lice and bed bugs, an internal parasite episode built around a tapeworm that reached 217cm, and a final episode on foreign parasites including the bot fly, tumbu fly, kissing bug and candirú fish.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16654656</video:player_loc>
      <video:duration>18</video:duration>
      <video:publication_date>2010-11-09T08:16:26+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/invasion-of-the-body-scratchers/film/3/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>Project film</video:title>
      <video:description>Project film. A full graphics package for Scream Films' Invasion of the Bodyscratchers, Sky One's gruesome science series following scientist Dr Mike Leahy (Horizon, Rough Science) as he donates his own body to the science of parasitology, becoming host to bloodsuckers from microscopic single celled bugs to four metre giants, and persuading friends and family to join his parasite growing experiments. CUMI worked from design through storyboard to final animation, taking the brief to put the presenter in danger at every turn, and delivering the HD title sequence, break bumpers, stings and graphic beds for text across the series' three episodes, domestic parasites like head lice and bed bugs, an internal parasite episode built around a tapeworm that reached 217cm, and a final episode on foreign parasites including the bot fly, tumbu fly, kissing bug and candirú fish.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16313512</video:player_loc>
      <video:duration>26</video:duration>
      <video:publication_date>2010-10-29T09:51:48+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/jack-morton-anniversary/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/jack-morton-anniversary/hero.jpg</video:thumbnail_loc>
      <video:title>Jack Morton Anniversary (8 sec)</video:title>
      <video:description>An 8-second contribution to Jack Morton Worldwide's 75th anniversary film, one line of a collaborative script, visualised by CUMI as a chubby, half naked, tattooed man flexing his muscles.</video:description>
      <video:player_loc>https://player.vimeo.com/video/118832300</video:player_loc>
      <video:duration>8</video:duration>
      <video:publication_date>2015-02-05T12:39:11+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/kfyhff/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/kfyhff/hero.jpg</video:thumbnail_loc>
      <video:title>Kirstie's Fill Your House For Free (48 sec)</video:title>
      <video:description>A title sequence for Kirstie Allsopp's Channel 4 series Fill Your House For Free, designed around the show's themes of upcycling, repurposing and the specialities of its four presenters.</video:description>
      <video:player_loc>https://player.vimeo.com/video/118922176</video:player_loc>
      <video:duration>48</video:duration>
      <video:publication_date>2015-02-06T10:44:15+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/licc-whole-life-worship/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/licc-whole-life-worship/hero.jpg</video:thumbnail_loc>
      <video:title>Whole Life Worship, Video 1, Worshipping Engages Our Whole Lives (1 min 9 sec)</video:title>
      <video:description>Five short animated films made for LICC and Watering Can Media's Whole Life Worship series, each pairing abstract kinetic type animation with illustrated everyday scenes, closing on its own statement about worship reaching into ordinary life.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/licc-whole-life-worship/film.mp4</video:content_loc>
      <video:publication_date>2026-09-07T08:15:39+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/lightfern/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/lightfern/hero.jpg</video:thumbnail_loc>
      <video:title>Lightfern, Hand Drawn by Real Humans (1 min 8 sec)</video:title>
      <video:description>A launch film for Lightfern, an AI email writing assistant, following three named illustrators, Oliver, Max and Frankie, working remotely and at odd hours to hand draw the artwork that brings it to life.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/lightfern/film.mp4</video:content_loc>
      <video:publication_date>2026-09-07T08:15:49+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/living-and-powerful/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/living-and-powerful/logo-animation-poster.jpg</video:thumbnail_loc>
      <video:title>Living &amp; Powerful Logo Animation (5 sec)</video:title>
      <video:description>Branding, product design and illustration for Living &amp; Powerful, a London illustrated gifts brand built around a deck of daily Bible verse cards. CUMI created the brand identity and product design across the full range, including boxes, cards, journals and art prints, illustrating the 225-card verse deck and its five curated boxed sets, hand illustrating five gold foil stamped hardback journals, bringing the L&amp;P mark to life in a short logo animation, and designing the brand's own website.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/living-and-powerful/logo-animation.mp4</video:content_loc>
      <video:publication_date>2026-09-21T10:56:53+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/merck/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/merck/hero.jpg</video:thumbnail_loc>
      <video:title>Merck, Little Choices, Lasting Impact (1 min 45 sec)</video:title>
      <video:description>An animated awareness film built around a large illustrated mosquito character moving through everyday scenes, biting people and sucking their blood.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/merck/film.mp4</video:content_loc>
      <video:publication_date>2026-09-07T08:15:47+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/natures-fury/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/natures-fury/hero.jpg</video:thumbnail_loc>
      <video:title>Nature's Fury, Title Sequence (2 min 37 sec)</video:title>
      <video:description>Nature's Fury, Title Sequence (2 min 37 sec). A title sequence and around ten animated map sequences created for ITV1's Nature's Fury, in which film maker and adventurer Chris Terrill confronts extreme weather head on, alone, across three programmes, Hurricane, Tornado and Fire Storm.</video:description>
      <video:player_loc>https://player.vimeo.com/video/17077844</video:player_loc>
      <video:duration>114</video:duration>
      <video:publication_date>2010-11-22T06:52:00+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/natures-fury/film/2/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/natures-fury/hero.jpg</video:thumbnail_loc>
      <video:title>Map Sequences (2 min 37 sec)</video:title>
      <video:description>Map Sequences (2 min 37 sec). A title sequence and around ten animated map sequences created for ITV1's Nature's Fury, in which film maker and adventurer Chris Terrill confronts extreme weather head on, alone, across three programmes, Hurricane, Tornado and Fire Storm.</video:description>
      <video:player_loc>https://player.vimeo.com/video/17037867</video:player_loc>
      <video:duration>104</video:duration>
      <video:publication_date>2010-11-20T18:55:59+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/network-rail-think-safety/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/network-rail-think-safety/quite-a-shock.jpg</video:thumbnail_loc>
      <video:title>Network Rail, Quite a Shock (1 min 42 sec)</video:title>
      <video:description>Network Rail, Quite a Shock (1 min 42 sec). Four short animated safety films for Network Rail employees, each dramatising how a small, easy to make mistake can snowball into a serious accident, built around the recurring line 'Think Safety'.</video:description>
      <video:player_loc>https://player.vimeo.com/video/21501721</video:player_loc>
      <video:duration>102</video:duration>
      <video:publication_date>2011-03-25T17:08:32+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/network-rail-think-safety/film/2/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/network-rail-think-safety/the-cow.jpg</video:thumbnail_loc>
      <video:title>The Cow (1 min 47 sec)</video:title>
      <video:description>The Cow (1 min 47 sec). Four short animated safety films for Network Rail employees, each dramatising how a small, easy to make mistake can snowball into a serious accident, built around the recurring line 'Think Safety'.</video:description>
      <video:player_loc>https://player.vimeo.com/video/21503449</video:player_loc>
      <video:duration>107</video:duration>
      <video:publication_date>2011-03-25T17:56:23+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/network-rail-think-safety/film/3/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/network-rail-think-safety/portaloo.jpg</video:thumbnail_loc>
      <video:title>Portaloo (2 min)</video:title>
      <video:description>Portaloo (2 min). Four short animated safety films for Network Rail employees, each dramatising how a small, easy to make mistake can snowball into a serious accident, built around the recurring line 'Think Safety'.</video:description>
      <video:player_loc>https://player.vimeo.com/video/21504220</video:player_loc>
      <video:duration>120</video:duration>
      <video:publication_date>2011-03-25T18:19:48+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/network-rail-think-safety/film/4/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/network-rail-think-safety/still-wagons-role.jpg</video:thumbnail_loc>
      <video:title>Wagons Role (1 min 46 sec)</video:title>
      <video:description>Wagons Role (1 min 46 sec). Four short animated safety films for Network Rail employees, each dramatising how a small, easy to make mistake can snowball into a serious accident, built around the recurring line 'Think Safety'.</video:description>
      <video:player_loc>https://player.vimeo.com/video/37599399</video:player_loc>
      <video:duration>106</video:duration>
      <video:publication_date>2012-02-28T10:36:06+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/novartis-christmas/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/novartis-christmas/reveal-bryant-poster.jpg</video:thumbnail_loc>
      <video:title>Novartis Christmas Reveal (Bryant)</video:title>
      <video:description>Novartis Christmas Reveal (Bryant). A personalised animated end of year piece for Novartis, real team members individually illustrated as winter sports characters, each animated into their own short clip within one branded snowy scene, to say thank you to a departing colleague, Joe.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/novartis-christmas/reveal-bryant.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:42:32+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/novartis-christmas/film/2/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/novartis-christmas/reveal-caryn-poster.jpg</video:thumbnail_loc>
      <video:title>Novartis Christmas Reveal (Caryn)</video:title>
      <video:description>Novartis Christmas Reveal (Caryn). A personalised animated end of year piece for Novartis, real team members individually illustrated as winter sports characters, each animated into their own short clip within one branded snowy scene, to say thank you to a departing colleague, Joe.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/novartis-christmas/reveal-caryn.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:43:04+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/novartis-christmas/film/3/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/novartis-christmas/reveal-fabrice-rishabh-poster.jpg</video:thumbnail_loc>
      <video:title>Novartis Christmas Reveal (Fabrice &amp; Rishabh)</video:title>
      <video:description>Novartis Christmas Reveal (Fabrice &amp; Rishabh). A personalised animated end of year piece for Novartis, real team members individually illustrated as winter sports characters, each animated into their own short clip within one branded snowy scene, to say thank you to a departing colleague, Joe.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/novartis-christmas/reveal-fabrice-rishabh.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:44:26+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/novartis-christmas/film/4/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/novartis-christmas/reveal-john-poster.jpg</video:thumbnail_loc>
      <video:title>Novartis Christmas Reveal (John)</video:title>
      <video:description>Novartis Christmas Reveal (John). A personalised animated end of year piece for Novartis, real team members individually illustrated as winter sports characters, each animated into their own short clip within one branded snowy scene, to say thank you to a departing colleague, Joe.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/novartis-christmas/reveal-john.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:45:15+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/novartis-christmas/film/5/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/novartis-christmas/reveal-julie-poster.jpg</video:thumbnail_loc>
      <video:title>Novartis Christmas Reveal (Julie)</video:title>
      <video:description>Novartis Christmas Reveal (Julie). A personalised animated end of year piece for Novartis, real team members individually illustrated as winter sports characters, each animated into their own short clip within one branded snowy scene, to say thank you to a departing colleague, Joe.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/novartis-christmas/reveal-julie.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:45:54+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/novartis-christmas/film/6/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/novartis-christmas/reveal-kirsten-poster.jpg</video:thumbnail_loc>
      <video:title>Novartis Christmas Reveal (Kirsten)</video:title>
      <video:description>Novartis Christmas Reveal (Kirsten). A personalised animated end of year piece for Novartis, real team members individually illustrated as winter sports characters, each animated into their own short clip within one branded snowy scene, to say thank you to a departing colleague, Joe.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/novartis-christmas/reveal-kirsten.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:46:32+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/novartis-christmas/film/7/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/novartis-christmas/reveal-leverne-poster.jpg</video:thumbnail_loc>
      <video:title>Novartis Christmas Reveal (LeVerne)</video:title>
      <video:description>Novartis Christmas Reveal (LeVerne). A personalised animated end of year piece for Novartis, real team members individually illustrated as winter sports characters, each animated into their own short clip within one branded snowy scene, to say thank you to a departing colleague, Joe.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/novartis-christmas/reveal-leverne.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:47:20+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/novartis-christmas/film/8/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/novartis-christmas/reveal-liz-poster.jpg</video:thumbnail_loc>
      <video:title>Novartis Christmas Reveal (Liz)</video:title>
      <video:description>Novartis Christmas Reveal (Liz). A personalised animated end of year piece for Novartis, real team members individually illustrated as winter sports characters, each animated into their own short clip within one branded snowy scene, to say thank you to a departing colleague, Joe.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/novartis-christmas/reveal-liz.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:48:07+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/novartis-christmas/film/9/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/novartis-christmas/reveal-marcia-poster.jpg</video:thumbnail_loc>
      <video:title>Novartis Christmas Reveal (Marcia)</video:title>
      <video:description>Novartis Christmas Reveal (Marcia). A personalised animated end of year piece for Novartis, real team members individually illustrated as winter sports characters, each animated into their own short clip within one branded snowy scene, to say thank you to a departing colleague, Joe.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/novartis-christmas/reveal-marcia.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:48:51+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/novartis-christmas/film/10/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/novartis-christmas/reveal-patrick-poster.jpg</video:thumbnail_loc>
      <video:title>Novartis Christmas Reveal (Patrick)</video:title>
      <video:description>Novartis Christmas Reveal (Patrick). A personalised animated end of year piece for Novartis, real team members individually illustrated as winter sports characters, each animated into their own short clip within one branded snowy scene, to say thank you to a departing colleague, Joe.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/novartis-christmas/reveal-patrick.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:49:31+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/novartis-christmas/film/11/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/novartis-christmas/reveal-scott-poster.jpg</video:thumbnail_loc>
      <video:title>Novartis Christmas Reveal (Scott)</video:title>
      <video:description>Novartis Christmas Reveal (Scott). A personalised animated end of year piece for Novartis, real team members individually illustrated as winter sports characters, each animated into their own short clip within one branded snowy scene, to say thank you to a departing colleague, Joe.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/novartis-christmas/reveal-scott.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:50:20+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/novartis-christmas/film/12/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/novartis-christmas/reveal-stephanie-poster.jpg</video:thumbnail_loc>
      <video:title>Novartis Christmas Reveal (Stephanie)</video:title>
      <video:description>Novartis Christmas Reveal (Stephanie). A personalised animated end of year piece for Novartis, real team members individually illustrated as winter sports characters, each animated into their own short clip within one branded snowy scene, to say thank you to a departing colleague, Joe.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/novartis-christmas/reveal-stephanie.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:51:12+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/novartis-christmas/film/13/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/novartis-christmas/reveal-victor-poster.jpg</video:thumbnail_loc>
      <video:title>Novartis Christmas Reveal (Victor)</video:title>
      <video:description>Novartis Christmas Reveal (Victor). A personalised animated end of year piece for Novartis, real team members individually illustrated as winter sports characters, each animated into their own short clip within one branded snowy scene, to say thank you to a departing colleague, Joe.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/novartis-christmas/reveal-victor.mp4</video:content_loc>
      <video:publication_date>2026-09-21T15:51:51+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/novartis-power-of-one/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/novartis-power-of-one/hero.jpg</video:thumbnail_loc>
      <video:title>Novartis Malaria Power of One Campaign (2 min 3 sec)</video:title>
      <video:description>A short animated film raising awareness of Novartis' Power of One campaign, a global digital fundraising partnership with Malaria No More enabling the public to donate malaria treatments for children in Africa.</video:description>
      <video:player_loc>https://player.vimeo.com/video/121596594</video:player_loc>
      <video:duration>123</video:duration>
      <video:publication_date>2015-03-08T10:58:37+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/novartis-thanksgiving/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/novartis-thanksgiving/hero.jpg</video:thumbnail_loc>
      <video:title>Novartis Thanksgiving Film (2 min 34 sec)</video:title>
      <video:description>A spoof TV news broadcast for Novartis, turning members of their own team into caricatured on air reporters covering their Thanksgiving Day Parade float, built to be watched, not sat through.</video:description>
      <video:player_loc>https://player.vimeo.com/video/177064081</video:player_loc>
      <video:duration>154</video:duration>
      <video:publication_date>2016-08-01T08:02:19+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/oral-b-3d-white/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/oral-b-3d-white/hero.jpg</video:thumbnail_loc>
      <video:title>Oral-B, 3D White Brilliance (1 min 28 sec)</video:title>
      <video:description>A CGI product film for Oral-B 3D White Brilliance toothpaste, taking the camera down to tooth level to show its Dual Silica and Sodium Fluoride ingredients at work before closing on the pack itself.</video:description>
      <video:player_loc>https://player.vimeo.com/video/36343696</video:player_loc>
      <video:duration>88</video:duration>
      <video:publication_date>2012-02-07T08:23:34+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/plato/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/plato/hero.jpg</video:thumbnail_loc>
      <video:title>Plato, announcement animation</video:title>
      <video:description>A mascot character designed for Friend Studio, Plato, a dog built from two simple shapes that never morph, straightforward enough for Friend's own team to take on and animate however they needed him.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/plato/film.mp4</video:content_loc>
      <video:publication_date>2026-09-06T21:23:28+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/pradaxa/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/pradaxa/hero.jpg</video:thumbnail_loc>
      <video:title>Pradaxa, Tales of Executional Excellence (4 min 30 sec)</video:title>
      <video:description>Two animated films for Pradaxa in two different styles, a flat 2D character piece, "Tales of Executional Excellence", and a hand drawn whiteboard explainer.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/pradaxa/ch1-film.mp4</video:content_loc>
      <video:publication_date>2026-09-07T08:15:36+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/prison-ministry-conference/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/prison-ministry-conference/hero.jpg</video:thumbnail_loc>
      <video:title>PMC16, Conference Opener (1 min 5 sec)</video:title>
      <video:description>A kinetic typography title sequence opening a conference, moving through a run of bleak, one word labels before resolving into words of restoration and closing on the line "Creating Safe Space".</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/prison-ministry-conference/film.mp4</video:content_loc>
      <video:publication_date>2026-09-07T08:15:46+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/prudential-staying-ahead/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>Prudential, Staying Ahead (2 min 21 sec)</video:title>
      <video:description>A 2-minute animated closing sequence CUMI created with Jack Morton Worldwide for the 2012 Prudential conference, plus a loop able animation played on screen as delegates arrived to take their seats.</video:description>
      <video:player_loc>https://player.vimeo.com/video/47234428</video:player_loc>
      <video:duration>141</video:duration>
      <video:publication_date>2012-08-09T07:23:17+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/radley-yeldar-film-2010/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>Radley Yeldar Film 2010 (2 min 6 sec)</video:title>
      <video:description>A promotional film for Radley Yeldar, built by hand drawing illustrations and compositing them in After Effects, with minimal CGI in its case study sections. Radley Yeldar's own playful brand (their Charlotte Road building is plastered with hand drawn illustrations) gave CUMI both existing artwork to animate and space to create new pieces alongside it.</video:description>
      <video:player_loc>https://player.vimeo.com/video/19061871</video:player_loc>
      <video:duration>165</video:duration>
      <video:publication_date>2011-01-22T07:10:05+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/respimat/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/respimat/hero.jpg</video:thumbnail_loc>
      <video:title>How to Use Your Respimat Inhaler Every Day (1 min 44 sec)</video:title>
      <video:description>Four instructional animations created to walk patients through every stage of using a Respimat inhaler, daily use, first time preparation, replacing a cartridge, and knowing when a device needs replacing.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/respimat/daily-use.mp4</video:content_loc>
      <video:publication_date>2026-09-07T08:15:32+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/restore-the-earth/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/restore-the-earth/still-01.jpg</video:thumbnail_loc>
      <video:title>Restore The Earth (1 min 15 sec)</video:title>
      <video:description>A 30-second illustrated short made for a Hyde Park festival campaign, voiced by Joanna Lumley, telling the story of two neighbours, Freddy Footprint and Harry Handprint, to spark interest in ecosystem restoration.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16249213</video:player_loc>
      <video:duration>75</video:duration>
      <video:publication_date>2010-10-27T12:37:17+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/restoring-britains-landmarks/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/restoring-britains-landmarks/hero.jpg</video:thumbnail_loc>
      <video:title>Restoring Britain's Landmarks, Maps (32 sec)</video:title>
      <video:description>Restoring Britain's Landmarks, Maps (32 sec). A series of illustrations and CGI animations for a Landmark Trust documentary series, following the restoration of two major properties, Belmont and St Edward's Presbytery, and guiding viewers around locations across the UK.</video:description>
      <video:player_loc>https://player.vimeo.com/video/178913992</video:player_loc>
      <video:duration>32</video:duration>
      <video:publication_date>2016-08-15T11:20:38+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/restoring-britains-landmarks/film/2/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/restoring-britains-landmarks/belmont.jpg</video:thumbnail_loc>
      <video:title>Belmont CGI (19 sec)</video:title>
      <video:description>Belmont CGI (19 sec). A series of illustrations and CGI animations for a Landmark Trust documentary series, following the restoration of two major properties, Belmont and St Edward's Presbytery, and guiding viewers around locations across the UK.</video:description>
      <video:player_loc>https://player.vimeo.com/video/178913989</video:player_loc>
      <video:duration>19</video:duration>
      <video:publication_date>2016-08-15T11:20:37+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/restoring-britains-landmarks/film/3/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/restoring-britains-landmarks/st-edwards.jpg</video:thumbnail_loc>
      <video:title>St Edward's Sequence (32 sec)</video:title>
      <video:description>St Edward's Sequence (32 sec). A series of illustrations and CGI animations for a Landmark Trust documentary series, following the restoration of two major properties, Belmont and St Edward's Presbytery, and guiding viewers around locations across the UK.</video:description>
      <video:player_loc>https://player.vimeo.com/video/178913994</video:player_loc>
      <video:duration>32</video:duration>
      <video:publication_date>2016-08-15T11:20:39+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/restoring-britains-landmarks/film/4/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/restoring-britains-landmarks/llywn-house.jpg</video:thumbnail_loc>
      <video:title>Llywn House (31 sec)</video:title>
      <video:description>Llywn House (31 sec). A series of illustrations and CGI animations for a Landmark Trust documentary series, following the restoration of two major properties, Belmont and St Edward's Presbytery, and guiding viewers around locations across the UK.</video:description>
      <video:player_loc>https://player.vimeo.com/video/178940205</video:player_loc>
      <video:duration>31</video:duration>
      <video:publication_date>2016-08-15T14:32:56+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/rio-tinto/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/rio-tinto/hero.jpg</video:thumbnail_loc>
      <video:title>Rio Tinto (3 min 16 sec)</video:title>
      <video:description>A 3-minute film for Rio Tinto's AGM, tracing the company's progress from its earliest days to the giant machinery of today, made to a 16-day turnaround for their 140th anniversary.</video:description>
      <video:player_loc>https://player.vimeo.com/video/102916364</video:player_loc>
      <video:duration>196</video:duration>
      <video:publication_date>2014-08-08T06:35:19+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/royal-marines-mission-afghanistan/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>Royal Marines, Mission Afghanistan</video:title>
      <video:description>A title sequence and a number of animated map sequences CUMI created for a 6-part Channel 5 documentary series following filmmaker Chris Terrill as he joined 42 Commando Royal Marines on the front line in Afghanistan.</video:description>
      <video:player_loc>https://player.vimeo.com/video/37545978</video:player_loc>
      <video:duration>159</video:duration>
      <video:publication_date>2012-02-27T14:56:36+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/st-james-place-o2-conference/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>Conference Opening Film 2011 (35sec)</video:title>
      <video:description>An opening film for St James's Place's corporate conference, screened on a giant screen at the O2. St James's Place is a wealth management organisation with £27 billion under management; CUMI won the pitch to design and animate the conference's opening film, built to feel atmospheric and engaging using a mixture of traditional hand drawn techniques and serious compositing in After Effects CS5.</video:description>
      <video:player_loc>https://player.vimeo.com/video/19059651</video:player_loc>
      <video:duration>35</video:duration>
      <video:publication_date>2011-01-22T04:14:25+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/steria-i-am-steria/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/steria-i-am-steria/hero.jpg</video:thumbnail_loc>
      <video:title>I Am Steria (2 min 12 sec)</video:title>
      <video:description>A brand story film marking Steria's 40th anniversary, tracing the company's part in four decades of technological change. Screened at the Pompidou Centre in Paris and awarded a Gold Award at the IVCA Awards 2010.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16175552</video:player_loc>
      <video:duration>254</video:duration>
      <video:publication_date>2010-10-25T12:17:30+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/student-alpha-episodes/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>Episode One, 'The Tale of Blondin' (2min 12sec)</video:title>
      <video:description>Episode One, 'The Tale of Blondin' (2min 12sec). CUMI brought to life 4 tales (true life stories) to integrate into the Student Alpha course held at St Paul's Onslow Square in 2009, The Tale of Blondin, My Beloved Son, The Two Friends, and Starfish. CUMI designed and animated the series of 4 animations, using traditional hand drawing techniques to bring the characters to life.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16330385</video:player_loc>
      <video:duration>132</video:duration>
      <video:publication_date>2010-10-29T19:25:30+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/student-alpha-episodes/film/2/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>Project film</video:title>
      <video:description>Project film. CUMI brought to life 4 tales (true life stories) to integrate into the Student Alpha course held at St Paul's Onslow Square in 2009, The Tale of Blondin, My Beloved Son, The Two Friends, and Starfish. CUMI designed and animated the series of 4 animations, using traditional hand drawing techniques to bring the characters to life.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16466302</video:player_loc>
      <video:duration>116</video:duration>
      <video:publication_date>2010-11-03T10:41:12+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/student-alpha-episodes/film/3/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>Project film</video:title>
      <video:description>Project film. CUMI brought to life 4 tales (true life stories) to integrate into the Student Alpha course held at St Paul's Onslow Square in 2009, The Tale of Blondin, My Beloved Son, The Two Friends, and Starfish. CUMI designed and animated the series of 4 animations, using traditional hand drawing techniques to bring the characters to life.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16331576</video:player_loc>
      <video:duration>91</video:duration>
      <video:publication_date>2010-10-29T20:30:45+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/student-alpha-episodes/film/4/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>Project film</video:title>
      <video:description>Project film. CUMI brought to life 4 tales (true life stories) to integrate into the Student Alpha course held at St Paul's Onslow Square in 2009, The Tale of Blondin, My Beloved Son, The Two Friends, and Starfish. CUMI designed and animated the series of 4 animations, using traditional hand drawing techniques to bring the characters to life.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16469147</video:player_loc>
      <video:duration>75</video:duration>
      <video:publication_date>2010-11-03T12:01:13+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/suncrest/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/suncrest/hero.jpg</video:thumbnail_loc>
      <video:title>Suncrest Advert (20 sec)</video:title>
      <video:description>A fun, fast paced 20-second advert for Suncrest, where a straw takes on the shape of different words describing the brand, surrounded by hand drawn splashes and squirts of juice.</video:description>
      <video:player_loc>https://player.vimeo.com/video/177215711</video:player_loc>
      <video:duration>20</video:duration>
      <video:publication_date>2016-08-02T07:09:33+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/syngenta-films/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>Syngenta, Bangladesh, Using Natural Resources Responsibly (1 min 42 sec)</video:title>
      <video:description>Syngenta, Bangladesh, Using Natural Resources Responsibly (1 min 42 sec). Two real rounds of short films CUMI made for Syngenta with Radley Yeldars' Moving Image team, painstakingly cutting out and recreating elements of Syngenta's own photo library to bring real farmer stories to life around the world. Syngenta describe themselves as "one of the world's leading companies with more than 25,000 employees in over 90 countries dedicated to our purpose, Bringing plant potential to life."</video:description>
      <video:player_loc>https://player.vimeo.com/video/16427986</video:player_loc>
      <video:duration>102</video:duration>
      <video:publication_date>2010-11-02T09:17:06+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/syngenta-films/film/2/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>Project film</video:title>
      <video:description>Project film. Two real rounds of short films CUMI made for Syngenta with Radley Yeldars' Moving Image team, painstakingly cutting out and recreating elements of Syngenta's own photo library to bring real farmer stories to life around the world. Syngenta describe themselves as "one of the world's leading companies with more than 25,000 employees in over 90 countries dedicated to our purpose, Bringing plant potential to life."</video:description>
      <video:player_loc>https://player.vimeo.com/video/16438744</video:player_loc>
      <video:duration>109</video:duration>
      <video:publication_date>2010-11-02T14:45:37+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/syngenta-films/film/3/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>Project film</video:title>
      <video:description>Project film. Two real rounds of short films CUMI made for Syngenta with Radley Yeldars' Moving Image team, painstakingly cutting out and recreating elements of Syngenta's own photo library to bring real farmer stories to life around the world. Syngenta describe themselves as "one of the world's leading companies with more than 25,000 employees in over 90 countries dedicated to our purpose, Bringing plant potential to life."</video:description>
      <video:player_loc>https://player.vimeo.com/video/16460137</video:player_loc>
      <video:duration>90</video:duration>
      <video:publication_date>2010-11-03T06:16:29+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/syngenta-films/film/4/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>Project film</video:title>
      <video:description>Project film. Two real rounds of short films CUMI made for Syngenta with Radley Yeldars' Moving Image team, painstakingly cutting out and recreating elements of Syngenta's own photo library to bring real farmer stories to life around the world. Syngenta describe themselves as "one of the world's leading companies with more than 25,000 employees in over 90 countries dedicated to our purpose, Bringing plant potential to life."</video:description>
      <video:player_loc>https://player.vimeo.com/video/16793917</video:player_loc>
      <video:duration>101</video:duration>
      <video:publication_date>2010-11-13T09:44:37+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/syngenta-films/film/5/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>Project film</video:title>
      <video:description>Project film. Two real rounds of short films CUMI made for Syngenta with Radley Yeldars' Moving Image team, painstakingly cutting out and recreating elements of Syngenta's own photo library to bring real farmer stories to life around the world. Syngenta describe themselves as "one of the world's leading companies with more than 25,000 employees in over 90 countries dedicated to our purpose, Bringing plant potential to life."</video:description>
      <video:player_loc>https://player.vimeo.com/video/21519240</video:player_loc>
      <video:duration>132</video:duration>
      <video:publication_date>2011-03-26T08:39:48+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/syngenta-films/film/6/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>Project film</video:title>
      <video:description>Project film. Two real rounds of short films CUMI made for Syngenta with Radley Yeldars' Moving Image team, painstakingly cutting out and recreating elements of Syngenta's own photo library to bring real farmer stories to life around the world. Syngenta describe themselves as "one of the world's leading companies with more than 25,000 employees in over 90 countries dedicated to our purpose, Bringing plant potential to life."</video:description>
      <video:player_loc>https://player.vimeo.com/video/21517875</video:player_loc>
      <video:duration>130</video:duration>
      <video:publication_date>2011-03-26T07:17:58+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/syngenta-films/film/7/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>Project film</video:title>
      <video:description>Project film. Two real rounds of short films CUMI made for Syngenta with Radley Yeldars' Moving Image team, painstakingly cutting out and recreating elements of Syngenta's own photo library to bring real farmer stories to life around the world. Syngenta describe themselves as "one of the world's leading companies with more than 25,000 employees in over 90 countries dedicated to our purpose, Bringing plant potential to life."</video:description>
      <video:player_loc>https://player.vimeo.com/video/21516605</video:player_loc>
      <video:duration>97</video:duration>
      <video:publication_date>2011-03-26T05:52:40+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/syngenta-films/film/8/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>Project film</video:title>
      <video:description>Project film. Two real rounds of short films CUMI made for Syngenta with Radley Yeldars' Moving Image team, painstakingly cutting out and recreating elements of Syngenta's own photo library to bring real farmer stories to life around the world. Syngenta describe themselves as "one of the world's leading companies with more than 25,000 employees in over 90 countries dedicated to our purpose, Bringing plant potential to life."</video:description>
      <video:player_loc>https://player.vimeo.com/video/21505327</video:player_loc>
      <video:duration>83</video:duration>
      <video:publication_date>2011-03-25T18:58:13+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/thats-you/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/thats-you/hero.jpg</video:thumbnail_loc>
      <video:title>That's You! Title Sequence (9 sec)</video:title>
      <video:description>A sharp, animated title sequence for "That's You!", a 2017 PlayStation 4 party game published by Sony Interactive Entertainment.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/thats-you/film.mp4</video:content_loc>
      <video:publication_date>2026-09-08T07:51:12+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/the-academy/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/the-academy/hero.jpg</video:thumbnail_loc>
      <video:title>theAcademy, Discover, Learn, Share (2 min)</video:title>
      <video:description>A character led explainer film for theAcademy, a learning and knowledge sharing platform, following a small cast of coloured cube characters through webinars, laptops and office life, closing on the line Discover. Learn. Share.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/the-academy/film.mp4</video:content_loc>
      <video:publication_date>2026-09-07T08:15:37+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/track-and-trace/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/track-and-trace/hero.jpg</video:thumbnail_loc>
      <video:title>Track and Trace (3 min 43 sec)</video:title>
      <video:description>A high production value 3D into-2D animation for the Digital Coding &amp; Tracking Association, explaining how track and trace technology secures global supply chains, winner of a Silver award at Cannes Corporate Media &amp; TV Awards 2015.</video:description>
      <video:player_loc>https://player.vimeo.com/video/128871588</video:player_loc>
      <video:duration>223</video:duration>
      <video:publication_date>2015-05-26T08:49:15+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/tvap-christmas-card/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/tvap-christmas-card/hero.jpg</video:thumbnail_loc>
      <video:title>TVAP, Christmas Card (13 sec)</video:title>
      <video:description>A short hand drawn Christmas card animation CUMI made for the Thames Valley Adventure Playground charity, inspired by one of the children's own drawings, a snowman in a bow tie and hat is drawn, comes to life, and waves in a hand lettered seasonal message.</video:description>
      <video:player_loc>https://player.vimeo.com/video/33398624</video:player_loc>
      <video:duration>25</video:duration>
      <video:publication_date>2011-12-09T08:12:57+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/uae-pavilion-yeosu/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>Did You Know, UAE Pavilion, Expo 2012 Yeosu (7 min 44 sec)</video:title>
      <video:description>A large scale looping video projection for the UAE Pavilion at Expo 2012 in Yeosu, South Korea, blending real UAE footage with illustrated sections inspired by South Korea's own illustration tradition.</video:description>
      <video:player_loc>https://player.vimeo.com/video/50371697</video:player_loc>
      <video:duration>464</video:duration>
      <video:publication_date>2012-09-28T09:31:31+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/uk-christian-film-festival/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/uk-christian-film-festival/hero.jpg</video:thumbnail_loc>
      <video:title>UK Christian Film Festival Promo (1 min 53 sec)</video:title>
      <video:description>A short illustrated animation created to share the UK Christian Film Festival's vision, connecting film makers, giving new films a platform, and building an audience for high quality Christian content.</video:description>
      <video:player_loc>https://player.vimeo.com/video/127766694</video:player_loc>
      <video:duration>113</video:duration>
      <video:publication_date>2015-05-13T17:21:43+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/unilever/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/unilever/hero.jpg</video:thumbnail_loc>
      <video:title>Unilever, UK Mums Animation (2 min 30 sec)</video:title>
      <video:description>Unilever, UK Mums Animation (2 min 30 sec). Three global conference animations CUMI made for Unilever's 'Small Actions, Big Difference' campaign, one each for the UK, Korea and India, exploring how mobile phones were changing the way people shop, share and connect.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16252337</video:player_loc>
      <video:duration>150</video:duration>
      <video:publication_date>2010-10-27T14:12:37+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/unilever/film/2/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/unilever/korea-hero.jpg</video:thumbnail_loc>
      <video:title>Unilever, Korea Animation (3 min)</video:title>
      <video:description>Unilever, Korea Animation (3 min). Three global conference animations CUMI made for Unilever's 'Small Actions, Big Difference' campaign, one each for the UK, Korea and India, exploring how mobile phones were changing the way people shop, share and connect.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16996354</video:player_loc>
      <video:duration>195</video:duration>
      <video:publication_date>2010-11-19T08:08:02+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/unilever/film/3/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/unilever/india-hero.jpg</video:thumbnail_loc>
      <video:title>Unilever, India Animation (2 min 30 sec)</video:title>
      <video:description>Unilever, India Animation (2 min 30 sec). Three global conference animations CUMI made for Unilever's 'Small Actions, Big Difference' campaign, one each for the UK, Korea and India, exploring how mobile phones were changing the way people shop, share and connect.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16127690</video:player_loc>
      <video:duration>150</video:duration>
      <video:publication_date>2010-10-23T18:03:36+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/veolia/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>Veolia (2 min 25 sec)</video:title>
      <video:description>A short animation for Veolia outlining their company vision.</video:description>
      <video:player_loc>https://player.vimeo.com/video/21502685</video:player_loc>
      <video:duration>145</video:duration>
      <video:publication_date>2011-03-25T17:35:11+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/vitol-christmas-card/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/vitol-christmas-card/hero.jpg</video:thumbnail_loc>
      <video:title>Vitol, Season's Greetings (31 sec)</video:title>
      <video:description>A short Christmas card animation created for Vitol, a brush drawn tree builds itself, gifts appear beneath it, and the film closes on the company's own logo and a seasonal message.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/vitol-christmas-card/film.mp4</video:content_loc>
      <video:publication_date>2026-09-07T08:15:28+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/wandisco/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/projects/wandisco/hero.jpg</video:thumbnail_loc>
      <video:title>WanDisco, Active Data Replication (2 min 5 sec)</video:title>
      <video:description>An explainer film for WanDisco, following a company's data as it's gathered in, put to work across finance, retail and healthcare, and carried safely around the globe, closing on the line the whole film builds towards, the world leader in active data replication.</video:description>
      <video:content_loc>https://cumi.co.uk/assets/video/projects/wandisco/film.mp4</video:content_loc>
      <video:publication_date>2026-09-07T08:15:30+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/wartorn-warriors/film/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>Map Sequence One, Part One (27 sec)</video:title>
      <video:description>Map Sequence One, Part One (27 sec). Animated map sequences for War Torn, a two part documentary special chronicling the experiences of injured British service personnel as they scale the Everest region of the Himalayas on the 80-man Khumbu Challenge expedition.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16655802</video:player_loc>
      <video:duration>27</video:duration>
      <video:publication_date>2010-11-09T08:57:15+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/wartorn-warriors/film/2/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>Project film</video:title>
      <video:description>Project film. Animated map sequences for War Torn, a two part documentary special chronicling the experiences of injured British service personnel as they scale the Everest region of the Himalayas on the 80-man Khumbu Challenge expedition.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16656620</video:player_loc>
      <video:duration>18</video:duration>
      <video:publication_date>2010-11-09T09:24:20+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://cumi.co.uk/work/wartorn-warriors/film/3/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
    <video:video>
      <video:thumbnail_loc>https://cumi.co.uk/assets/img/social/cumi-og-default.png</video:thumbnail_loc>
      <video:title>Project film</video:title>
      <video:description>Project film. Animated map sequences for War Torn, a two part documentary special chronicling the experiences of injured British service personnel as they scale the Everest region of the Himalayas on the 80-man Khumbu Challenge expedition.</video:description>
      <video:player_loc>https://player.vimeo.com/video/16657478</video:player_loc>
      <video:duration>22</video:duration>
      <video:publication_date>2010-11-09T09:52:16+00:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
</urlset>
